DIRECT Digital response Advertising company Clash Group has introduced a one of a kind mobile and online pre-roll video advertising solution. The new video platform, called “Clash Network” allows brands to reduce marketing expenditure by aiming at digital pre-roll ads exclusively to pre-selected users from a network of 600 million online streams each month, including more than 1,500 online sites, 5,000 Facebook and iPhone applications and widgets on 200 thousand blogs. The new platform currently offers an easy access to more than 250 million online visitors a month.
The new video ad platform lets brands to use a host of accurate parameters for identification to broaden their engagement in social media and online video advertising to reach markets that were previously unreachable. Clientele can be identified by gadgets, keywords, tags, eographical location and genre and the network likewise places video ads on Facebook and iPhone applications as well as utilizing widgets to make sure that all advertised information is enhanced for both mobile and social mediums.
According to Clash Group chief revenue officer Tor Erickson, the introduction of the new network is a hugely exciting move forward not just for the company, but for the entire digital ad landscape. Erickson added that brands now can reach out to their specific target markets via a format that offers more than 200 million unique viewers each month.
Erickson pointed out that pre-roll is rapidly becoming a central element for digital marketers, but at present there has not been any precise technique to target the most desirable digital users and reduce waste that may occur from an inefficient marketing program. “The brand-safe and transparent campaigns of the company are seeing click-through rates many times the market average and the new innovation will allow the firm to give an even more effective output for its customers, Erickson said.
The results from the mobile and internet pre-roll ad network will be easy for online entrepreneurs to gauge, allowing brands an effective campaign to guarantee efficiency and optimum reach with their video ads. The introduction of the network symbolizes an interest from the Clash Group to concentrate on results-orientated digital ad solutions such as its recent collaboration between online users and publishers, called Path Plus.
Advertising firms like Lysol, CreditCards.com, Colgate, Spray N Wash, Vlassic, eBay, University of Phoenix, Clearasil, Holiday Inn, Calgon, Starburst, and Airwick have all made successful video advertising campaigns with the Clash Group.