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The Fmcg & Retail Marketing Blog


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A Premier Marketing blog to share findings while improving our own knowledge base.Discussions, Analysis, Insights on various topics and events in Marketing
Has Shopping Become Complicated?
2011-03-19 03:06
Published article in Point of Purchase Magazine - Feb '2011 Who says shopping isn’t complicated? With the number of variables being plugged into shopping every day, it has become an a… Read More
The Mysterious Games We Play
2010-09-09 14:33
It was a complete Mystery; I was flummoxed at the news article after reading it, ‘HUL foxes P&G through successful Ambush Marketing’. It was a great outdoor marketing campaig… Read More
Betting Big On Celebrity Endorsements
2010-04-05 10:57
Why do Marketers go for Celebrity endorsements? The reasons could be many; the highest recall among consumers, immediate positive impact on sales, new brand launches and re-introductions etc… Read More
Volkswagen 'Road-block' For India
2009-11-16 11:33
“German Engineering, Made for India”An entire Times of India edition blanketed with only Volkswagen, over and over again as each page was turned on by surprised readers & con… Read More
The Coca-Cola University: Parivartan
2009-05-05 06:36
FMCG companies in India are all looking towards increasing their penetration into rural markets. Coke, the world's largest non-alcoholic beverage company is looking at semi-urban and rural m… Read More
Pepsi's Biscuit Challenge: 50-50?
2009-05-04 12:38
Parle, Britannia, ITC and now Pepsi. Pepsi foods is seriously contemplating its entry into the 6000 crore plus organized biscuit market. Taste tests are on in various urban markets across I… Read More
The Great Indian Shopping Festival
2009-02-10 11:08
A target of 700 crores during the 2 week period from Dec 13th '08 to Jan 4th '09, this was how much the Future Group had anticipated. It's true that Big Bazaar is one of the best Marketing s… Read More
2008-10-12 05:36
Recent economic woes—sparked off by rising oil and commodity prices earlier in the year, then sustained by the ongoing Wall Street crisis—would suggest that retailers should be a… Read More

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