Congrats on making it to another Friday. The weekend is in sight! But before you take off, check out what happened in Reverse Mortgage news this past week:

Study Makes Case for $1 Million Reverse Mortgage Retirement Strategy—Several studies have already demonstrated the potential benefits to be reaped when using a reverse mortgage as part of a coordinated retirement strategy, but one recent case study further expounded on the efficacy of the reverse mortgage line of credit.

Selleck TV Spots Push AAG’s Reverse Mortgage Marketing to New Heights—Following the launch of a new reverse mortgage commercial featuring Tom Selleck, American Advisors Group (AAG) has seen performance that is better than any other ad they’ve had in the past, the company told RMD this week.

Financial Planning: The Downside of Using Home Equity for Retirement—In a recent post, two financial professionals discussed why they don’t typically view home equity as a viable solution for their clients’ retirement income planning strategies. Though the pros acknowledged reverse mortgages as a potential resource, they primarily view the home as a place to live during retirement, rather than as part of a client’s nest egg.

Lender Rebrands Reverse Mortgage Team to Capture New Market Opportunities—Seeking a more “organic” pathway for growth as industry originations stagger, the reverse mortgage division of one regional lender has rebranded itself in efforts to take advantage of collaborative opportunities with the company’s forward mortgage business.

Despite Market Uncertainty, Reverse Mortgage Lender Bullish on U.S. Expansion—The most recently proposed rule changes for reverse mortgages create uncertainty for the future of the industry, but that isn’t raising the alarm on one California-based lender’s plans for a 47-state expansion this year.

Written by Jason Oliva