Happy Friday! You’ve successfully made it through another week. The weekend is near, but before you take off, here’s what happened in Reverse Mortgage news this week.

The New Reverse Mortgage Opportunity — Along with the reverse mortgage product changing over the last year, marketing reverse mortgages is also shifting. Leaders in the industry are recognizing new types of potential borrowers and are starting to use more focused messaging.

Reverse Mortgage Volume is Tanking, But These Markets Are Staying Afloat — May HECM endorsements saw a decline among all regions of the country and dipped extremely low in some areas, however, some markets were able to buck the trend.

Third Time’s a Charm: One Loan Officer’s Unique Client Experience — Consumers often aren’t aware of the fact that they can use a reverse mortgage more than once. A loan officer from Ohio shares his unique story of working with one client to successfully originate three reverse mortgages to help her comfortably age in place.

Longtime Industry Investor is Bringing New Sales Tech to Reverse Mortgages — A longtime investor in several reverse mortgage companies recently made a significant investment in a sales automation software company serving both the traditional and reverse mortgage markets.

Reverse Mortgage Players to Showcase HECM Potential at Upcoming Event — ReverseVision and Open Mortgage will join forces at a financial services conference next week in New Orleans, La., to demonstrate how the Home Equity Conversion Mortgage can be useful in retirement planning.

Written by Alana Stramowski