Do you know those brands that are on all people’s lips when they speak about particular products? They have managed to build strong Business images and increase their brand awareness. In this way, they became dominant players on the market and great examples for small businesses to follow. What is important to observe at these businesses are the strategies and techniques they used to increase their brand awareness.
Brand awareness refers to the degree to which consumers are familiar with a business, its products and services. The process of increasing brand awareness is related to making a business brand known to a larger number of people. It refers to making people understand what the business does, what it provides and the elements which can be associated with the business brand.
Building great brand awareness means that businesses can reach a large number of potential clients. Not only does this help them ‘spread the word’ about them, but it also helps them increase sales. Reaching potential customers means that there is a great possibility that businesses sell their products and services. Thus, increasing your brand awareness can have a great impact on the growth process of a business.
There are various techniques that can help businesses increase their brand awareness. Here are 7 decisive tips that can help you achieve this goal.
People enjoy receiving different objects for free and it is great when a business makes people happy. Freebies are an efficient technique to increase brand awareness. It consists of putting the business image on several objects like pens, T-shirts, calendars, bags and giving them away for free at different events and occasions.
Also, the results can be very surprising. According to the 2016 Global Advertising Specialties Impressions Study, when people were asked how they felt about the company that gave them such objects, a great number responded good, grateful or happy. Therefore, it can be observed that people can react in a positive way, which helps you establish a business presence.
The objects that are offered play an important role as well. The items that have the greatest power in influencing the opinion of audiences are USBs. They are considered useful and can make a very good impression. They are followed by outwear, drinkware and writing instruments.
2. Create local partnerships
Establishing local partnerships is another method to increase brand awareness. It is an essential technique for small local businesses, but it is also recommended for larger businesses. You can sponsor local sports teams, admissions to museums or local tourist attractions, or make donations to charity events. All of these can bring your business name in front of a new customer niche and increase your brand awareness.
3. Associate your brand with a special identity
Great businesses have used different people in ads and commercials when promoting their brand. Whether they chose a celebrity or a person with a great personality that fitted their brand values, it helped them give a special identity to their business. People identified the company with the values of the person from the ads.
This is a technique that can help your business become more distinctive and increase your brand awareness. Your business will gain a certain identity, which people will associate you with.
4. Guest posting
Moving from the offline to the online world, it is time to speak about guest posting. It refers to writing articles for different publications and signing with a bio that refers to your business website. This technique helps you build a great image and presence as a business.
The key to successful guest posting is to provide high-quality content. The articles you write need to have valuable and useful information for the audience of that particular publication. It will help you create an authoritative trustworthy image of your business. Also, you will manage to reach a considerable part of your target audience at no costs (except the time you put into creating and publishing the content).
Remarketing brings your business in front of potential customers who interacted with your business, but did not purchase any service or product from you. For example, if you have a business website where you sell your products, the remarketing campaign can aim to bring back people who have visited your site, but did not buy anything.
In the case of a remarketing campaign, these people will start seeing ads of your business. This little trick will increase your chances of converting these potential leads into actual clients.
6. Social media contests
Contests are a great way to attract people. They involve winning a prize and people love to receive such items. In the age of online and technology, people spend a great amount of their time on social media platforms. Actions such as liking, commenting or sharing content are known by users and executed easily.
One great quick way to create a social media contest is to create a social media post. It consists of two steps: writing the copy in which you briefly explain the contest and uploading a relevant image or video. In order to participate, people will have to share the post. This will help you establish a social media presence and increase your brand awareness.
7. Excellent storytelling
Storytelling is a must in a brand awareness campaign. It represents your ability to communicate your story to an audience in a clear, motivating and enchanting way. You can tell your story through writing, podcasting or video content.
Do you know the business stories that make you say “Wow!”?. It is a characteristic that all your content needs to have. For instance, if you are writing about how you started your business, you can present the most important projects you had or the most decisive choices you made to keep you business alive. In this way, you appeal to the emotional side of your audience. It can have a great impact on them and it can help you connect with them emotionally.
These are a few great techniques that you can use to increase your brand awareness. They can bring you great results and help you create a strong business presence in the marketplace. It is important to choose the techniques that work for you and bring you closer to achieving your business goals and objectives.
What techniques do you use to increase your brand awareness?
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