Are you frustrated seeing your competitors websites higher on search pages in Google than yours? Why is that?
You have a website. You have a good business. So why are they coming up first on the search engine pages?
Here’s how you can beat them on Google and get more business from the Internet:
Web Competitor Analysis Tool:
Regularly, we offer this Tool to our customers, TODAY
>>TODAY Get a Free Report by Emailing us your top competitors to [email protected]com
>>OR click here and get your Website Report Card in 1 minute.
The report is comprehensive and will review your on-page site optimization and check my website for keywords. Great to check Competitors website traffic and do use as a competitor keyword research tool. This is how to find company competitors.
How to find competitors prices:
When determining your pricing strategies you want to know your competitor’s pricing. After all, your customers will be comparing prices, and you want to be favorable but not too little as to either lose profit or be considered of lower value.
If your business is selling to consumers is relatively simple you only send somebody into their store and shop their merchandise. However, sometimes that is not possible to use other research tools such as:
- Competitors websites – Businesses post their price lists
- Government contracts and bids – which are public
- Resellers and distributors often make their prices public of their vendors
How to Research Your Competition
They are watching your business online – so you should watch theirs. Google offers a free and easy to use tool that will send you email reports any time your competitor is mentioned on the Internet.Go ahead and enter as many competitors business names as you would like and every day Google will search the entire World Wide Web and send you the results It is called Google alerts, and you can access it here: https://www.google.com/alerts
Free Competitors Research Tools for Social Media Mentions
Smart business owners carefully focus on their markets and competing companies in their industry on social media. To hone your marketing strategy, you need to know what your business rivals are doing at all times. One of the best ways to access this information is to monitor all the different social networks such as Facebook, YouTube, and LinkedIn amongst others – use this free tool that will give you information in seconds. This is a great way to find competitor websites. http://socialmention.com/
Competitive Keyword Research Tool
You will want to know which keywords – those are the phrases that people type into Google search- that your competitors are targeting. Google has a free tool called keyword planner – you can access it here https://support.google.com/adwords/answer/2999770
Google tracks all of the words that are used in their internet algorithm. As such you can discover the actual words customers are using to find your type of business. Many of my customers think with their business owners head but not their customers head. Here is an example from a plumber – he thought people would look up industry jargon type words that he uses such as “low-water drainage systems” whereas upon using the Google keyword planner it was discovered that potential customers words like “water saving toilets”. So we focused on the words that consumers are using and got more business leads for this Long Island.
By using these free tools online you will learn what your competitors are doing for their search engine optimization. This knowledge will help you to write a competitive analysis to build an effective internet marketing program to compete successfully in your industry.