If you make one new years resolution this year, make it this one. To update your website more frequently and more often using The Toolkit.
Updating your website and creating fresh and up to date content is brilliant for Search Engine Optimisation. Long gone are the days where you can set a list of keywords or phrases for your website to be found for in Google. You have to truly craft and work on your content on a regular basis to climb the rankings and to keep at the top!
Google has a job to do. It wants to provide relevant and accurate search results based on what a user is inputting. This means, any websites that have badly written content, are stagnant and haven't been updated very often, or that aren't connected to social media accounts etc, it is likely that Google won't deem your website worthy of being ranked very highly. It doesn't matter how good the design is or what it looks like, this is about cultivating your content.
All SEO should be kept on the page, rather than hidden away. Attempting to keyword "stuff" or manipulate your search results in anyway could result in a penalty from Google. This could mean your website drops in rankings completely, which obviously isn't good for business!
The more pages of content you have the better. As your business grows, so should your website. That doesn't mean filling it with information or overloading it with content. It just means making your page structure easy and simple to follow. If need be, heavier pages can be split into individual pages.
You will also need to make sure that your website has share and direct link buttons to social media accounts. Having your content shared is beneficial to your SEO. Social Media isn't just about the likes and followers, it's about having a high level of engagement.
Make sure your website has a mobile version or is on a responsive platform. It's essential that your website can be viewed on all devices and monitors. If you want to have your website in rankings for mobile searches you must have a mobile friendly website.
If you haven't already, make sure you have a Google My Business account; including Analytics, web-master tools, Business view, an XML site map, Google Map and others. If relevant to your business have a Yell or Yelp account. Make sure you have a Twitter, Facebook, Youtube, Google Plus, Blogger, LinkedIn or Blog presence. And make sure they are all up to date, with consistent information across the board.
If you have any questions at all, feel free to give us a call on 02380 633 644.
It does seem like a lot of work, but we promise you it will be totally worth it!