Your Explainer business video isn’t reaching your customers?? Well, it’s just not you. Having an explainer animated video is not just enough unless it is SEO optimized. Seo Optimize Explainer videos can gain you several benefits and one of the significant one is to increase your conversions.

It isn’t hard to understand why animated Explainer Videos are a good idea for any business, of any size. Not only they are a great way to explain a product or service, they also help to increase the time visitors spend on a website and can lead to a higher conversion rate. However, what business owners struggles is they are not able to rank their whiteboard explainer videos on Google, lack of SEO.  Hence the videos fail to reach to the wider audience. Having a professional animated explainer video made by a professional video production company, but if no one is going to see it, the video won’t be able to do its job.

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Tips To SEO Optimize Explainer Videos For Your Business

1.Provide The Right Type Of Explainer Video Content

To improve that critical factor of watch time, you have to make sure your content is actually worth watching.

Remember that your viewers are here to specifically to learn about your brand — they want to see videos relevant to their search query. Videos that are overtly promotional or do not make much sense to people unfamiliar with your brand will not succeed.

Visitors who are searching for your kind of products or services seek out explainer animation videos according to their needs, so you want to create content that addresses these needs. It should provide value for your target audience and resonate with those who come across it.

2.Make It Easy For YouTube & Google To Know About Your Explainer Video

YouTube and Google do not yet have the ability to actually watch and understand your video. This means that they are depending on you to provide them with the relevant information so they can make an informed decision about where to rank your explainer video.

Below are the significant steps to achieve this: 

• Create An SEO Optimize Explainer Video Title

Your title should be a few words long and include the major keyword for which you want to your video to rank.

• Use Hashtags Wisely

Remember again that YouTube cares more about how long people spend watching your video than how many people watch it. Use ample, relevant keywords. Make sure they fit with your brand and that they will interest the people for whom the video was intended.

• Creating Full Explainer Video Description

Too many people include only a few sentences in their video description, but this can seriously impact your ability to include keywords and communicate with the algorithm.

Include several hundred words, almost the length of a short blog post. Articulate your key points from the video and make it easy for the spiders to see the value this video offers.

Within this explainer video description, you want to make sure you use plenty of relevant keywords. This will help you optimize your video for both YouTube and Google. Remember that there are certain keywords that can even result in videos ranking on the first page of a general Google SERP.

Identify relevant keywords and add them here.

3. Ensure That Your Thumbnail Is Engaging

The video thumbnail is what the searcher will see when your video is indexed, therefore it plays a significant role in whether people click. You want to think of your thumbnail image similar to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and all around beautiful.

Your video thumbnail is more important than your title because it determines whether or not people will click. Make sure it’s also relevant to what you’re trying to rank for.

4. Subtitles & Caption Files 

Like much of the other text we have discussed here, subtitles and closed captions can boost your video search optimization by highlighting important keywords.

In order to add subtitles or closed captions to your video, you’ll have to upload a supported text transcript or timed subtitles file. For the former, you can also directly enter transcript text for a video so that it auto-syncs with the video.

Adding subtitles follows a similar process, however, you can limit the amount of text you want displayed.

5.  SEO Optimize Explainer Video File Metadata

Just like general search results, titles and descriptions display in video searches. While Google will find something to display if this data isn’t provided, your explainer videos will drive more views and rank higher in results if this metadata is optimized.

Video titles and descriptions should:

• Be compelling to encourage click-through
• Be relevant and applicable to the content
• Feature titles that are 55 characters or less
• Use meta descriptions that are 155 characters or less

5. Creating Strong Call To Action

Once you have the visitor on your video, the last thing you want is for them to click away from your video and go see another video that has nothing to do with you or your brand.

When someone watches your explainer video, you have their attention. This is the right time to make your call to action -CTA -and encourage them to see more and further what else you have to offer.

Is It Worth Optimizing Your Explainer Videos?

These factors may seem a bit complicated and time-consuming, but remember: The time people spend watching YouTube on their TV has more than doubled year over year. There’s an audience to be discovered there, and when you optimize your chances of being discovered increase.

Of course, it all begins with good content, so make sure your viewers have something high-quality and relevant to watch when they find you. 

Explainer Videos has skyrocketed over the past few years, and therefore it’s time to SEO optimize explainer videos to improve search rankings.

How have you SEO optimized explainer videos for YouTube & Google search?

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