Hiring digital marketing company is more of a necessity than a requirement these days. Conducter.com conducted a survey of 387 Marketing executives in 2016 and 70 % of them claimed that they are going to increase their marketing technology spend in the year 2017. It is immaterial whether you are a small or large size business.
Implementing a Digital Marketing strategy is crucial to make a foothold in the industry. However, for that, it is important to first hire a trustworthy digital marketing company for yourself.
To ease out your doubts here are 5 questions you should ask before hiring digital marketing company.
1. Hiring Digital Marketing Company- What Are Your Years of Experience?
The digital marketing industry has shown immense growth in the last decade or so. Ever since that happened, a lot of new digital media agencies flocked the market with their services. Avoid going to an online advertising agency which is just a year or two old.
A relatively new firm may try all kinds of tactics to win your business. However, it is quite possible that all these tactics are just superficial and they are not even well equipped to handle even some of the basic SEO marketing services. This also means that lack of experience may imply that their chances of failing at the task at hand are comparatively higher.
Agencies which are at least 4-5 years in the business would have built up a portfolio by now and would know how to take care of your internet marketing services.
2. How Will You Report the Results of Your Efforts?
Before hiring digital marketing company you need to first settle with them how and when they are going to report the campaign results to you. Even best digital marketing agency needs to report how well the campaign is running and whether results are as expected or not.
If your SEO service provider is keeping you in the dark or fudging the data and providing you only mixed results then the campaign is not going as well as expected. Tell the agency that results should be reported on a monthly or half-monthly basis.
Also when the first reports are provided, you would get an idea of whether outsource digital marketing agency is working as per your requirement or not. You can then decide whether to continue with the assignment or not.
3. What Is the Costing for Your Efforts?
For a small business, it is important to take care that their budget does not go overboard. Hence you would also want to make sure that the money you invest in internet marketing advertising gets you valuable results.
However, understand that nothing comes for free and you would have to shell a decent amount of money for the same. SEO marketing companies which charge you peanuts are surely going to not be as effective as you want. In the end, you may end up spending money for a longer period and then also the results may not be achieved.
Also, understand that unreasonable high costs are also no guarantee of getting quick results. It is important that you understand the cost requirements of your work before taking your call. When hiring digital marketing company picking up one which is cost effective is the roadmap to success.
4. Do You Have Any past Case Studies?
All the top digital marketing companies have case studies of past clients they have worked with. These case studies are a great way to know whether the Facebook marketing services provided by the agency have got some results to show.
There would be some agencies that would be not so keen to share the exact details of their past work. In that case, you can ask them to hide important details and share only the information that you want to see. After going over these case studies, if you have any kind of doubts clarify them with the search engine marketing services agency right over there. If the results are not very clear and you are feeling that they have been changed just to impress you then it is crucial to steer clear from such agencies.
5. In How Much Time I Can Expect Returns?
While we understand that you want to achieve results in shortest time possible, but understand that you would have to be patient on the time factor. If you hire SEO Company, do not expect it to perform any kind of miracle with your project.
Every business requires certain chalked out digital marketing strategy and the achievement of results clearly depends on that. Google SEO services require time and ask this question before handing over your project to them. This would let you know the reliability of best digital marketing agency you plan to hire. It would then be very easy for you to weed out those agencies which are not so sure of their efforts and only find one agency which is going to be effective in managing your project.
As per the state of the inbound report, 38 % of the salespeople feel that getting a response from leads and prospects is getting very difficult. In such a scenario hiring digital marketing company becomes the need of the hour.
If you want to hire SEO agency, you have to make sure that you ask all the above-mentioned questions. If you do not receive satisfactory answers to even one of them chances are that you are knocking on the wrong door.
Digital marketing is an important aspect of every business and if you are just starting up then you have to make sure that your efforts generate effective results. Considering the manner in which this field is progressing, it is required that you climb the bandwagon before it gets very late. Analyse all the above options at hand and choose wisely to avoid budget failures later.
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