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Lead Generation: Generation Quality Leads With Top 5 Social Media Marketing Tips

Do you want to get more business through social media?

Are you looking for new ways to generate leads?

As s business owner, you are constantly looking for potential customers.

Social media marketing offers a great way to create new leads and ultimately increase your brand awareness and boost revenue. However, the multitude of strategies and platforms out there can be difficult to wrap your head around. Lead generation through social media can offer your business a lot more than you have expected.

Engaging with your target audience to improve your online brand presence with social media marketing campaign not only helps to generate leads, but grows business.

  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to.
  • 300 hours of video are uploaded to YouTube every minute.
  • Instagram has grown to over 600 million Instagrammers. Not to mention users have shared over 40 billion photos and like 4.2 billion posts per day

Driving more targeted audiences and page views to your website can be difficult. Getting started without any knowledge and experience about social media marketing can also be time-consuming.

With a variety of Social Media resources to get your marketing plan organized for the upcoming year it is tough to decide which strategy of social media for lead generation to implement. Before you finalize your social media strategy to get qualified leads for the year, it’s important to look at what’s ahead to ensure that you are allocating your time and efforts appropriately.

Social media experts predicts social media marketing will be playing an important role in getting desired lime light for any business in terms of both revenue and growth. 

Below predicted are social media marketing tips for  the year 2017, which are expected to yield profits and work for the betterment of the business.

#1. Promoted Content   Image result for social media post icon

Promoting content on Social media is one of the easiest ways to generate leads. Social Media Marketing is a great megaphone to get your content out in the world, and by developing posts that direct to landing page where users are prompted to fill out a form, you can generate new leads and nurture existing ones in your marketing database. What could be the best way than using social media for lead generation

#2. Live Streaming Videos Are Gaining Importance  Image result for live video streaming icon

Live video streaming took off last year and is going to be huge in 2017. It is one of the most sought after online lead generation methods. Today, a variety of platforms have incorporated the format, and it is giving their users the ability to capture and share their moments in real-time. There are many benefits that live streaming can offer, here are just some of the reasons why you should strongly consider integrating this format into your own content strategy. 

Live video streaming also offers something that television can’t – it’s a 2 way communication. The viewer experience is changed from passive to active on social media. Users can press an emoji to simulate their emotions.

Companies can leverage audience sentiment through emojis and gain valuable feedback from their comments to continuously improve.  Post them as much as you can on your various 

#3. Your Landing Page Has To Be Social      Image result for landing page icon

A  landing page provides a focused experience which guides people towards your conversion goal. With such conventional pages, if people feel like telling others about the offer, the only option they have is via email or private messaging.  However, if you embrace social on your landing pages, you can reach a greater audience with just the click of a button.

There are 2 methods to create landing page social:

  • Add option to share the page or post an update within a visitor’s social network page
  • Allow visitors to leave a comment to increase social proof.

#4. Visual Content To Generate Leads   Image result for visual content icon

Visual content — like images, videos, GIFs draws far more attention than text only updates By how much? You receive 54% more likes on Facebook and a 35% boost i in retweets on Twitter. Use visual content liberally in your social media updates.

People on social media have short attention spans as they move from post to post, so save lengthy content for the blog. Twitter already has a built-in 140-character word limit, but you can do the same for Pinterest, Facebook and Instagram.

#5. Lastly, Social Media Ads     Image result for paid social media ads icon

With recent updates to many social networks’ algorithms, advertising on social media platforms is becoming more important than ever. These updates are made to give users a better experience, so they’ll see less promotional content and more of the relevant content that they want to see. This means that, as a marketer, you’ll need to supplement your organic posts with paid promotion to get your posts seen. Each social platform has unique demographic criteria that allow you to target ads

Closing Thoughts

Online space for marketing is only becoming more competitive, and you need to have every tool at your disposal to attract and convert leads. Social media is a powerful ally in this journey. By going beyond branding, you can turn social channels into powerful lead-gen machines. Focus on using the four tactics outlined above to generate more traffic and turn more of your visitors into leads.

Image courtesy:seo pundits

The post Lead Generation: Generation Quality Leads With Top 5 Social Media Marketing Tips appeared first on SMEJoinup.



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