According to the financial results, the numbers of active clients on the platform surged 42.7%YoY to 149,824 in H1 2022. However, new clients dropped to 101,030, a decline of 6.3% YoY.
XTB Management commented:
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The ambition of the Management Board in 2022 is to acquire, on average, at least 40 thousand new clients quarterly. As a result of the implemented activities, the Group acquired in the first quarter of this year 55,3 thousand new clients and in the second quarter of this year nearly 45,7 thousand new clients. In the first 25 days of July 2022, XTB acquired 10,7 thousand new clients.
The priority of the Management Board is to further increase the client base leading to the strengthening of XTB’s market position in the world. These activities are supported by a number of initiatives, including the new advertising campaign launched on February 14, 2022 with the participation of the new XTB brand ambassador – Joanna Jędrzejczyk – a titled martial arts competitor, the first Polish woman in the UFC organization and a champion in this organization, as well as a three-time world champion in Thai boxing.
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