Whether you are a freelance writer in search for ways to develop your services into a much larger brand; or you, together with a group of other entrepreneurs, are attempting to enter the highly profitable industry of content marketing, you will have to face the challenge of how to name a business which is known to be one of the most tedious and challenging tasks when starting a business.
If you are wondering where to start and what rules to follow when it comes to making unique and effective business name ideas, there are a lot of things to consider if you are planning to create a name that will have an impact on customers and prospects. With that, here are a few tips on how to name your content marketing agency:
- Identify and Determine your Brand
Before you name a business, it is necessary that you understand and determine what your company’s core values and goals are – what your business stands for and what main values you are giving your clients. If you are wondering why this is an important aspect when it comes to naming your agency, it is because the name of your content marketing agency speaks and reaches out to clients and potentials; plus, it also serves as a first impression to most people who come across your business.
Generally, you are required to determine what your goals and values are before actually naming your agency – you should refrain from coming up with a name first then continue developing your business around it because that is the wrong type of progression for any type of business.
- Study and Learn About your Competition
Did you ever take the time to look at and study the company or business names of your competitors? How did they name their business? Did they use quirky names or simple classic ones? After studying the names, you can start brainstorming for possible words that may work for great business name ideas but try to avoid coming up with names that seem close to your competitors.
- Consider your Presence On the Internet
In this day and age, you will not be able to successfully establish your brand if you ignore the presence of the internet. When you start coming up with names for your content marketing agency, you should make your domain name the same as the business name to make it easier for clients to find you online. Furthermore, you should also make sure that the name you select for your domain and other social profiles still exists and is not already used by your competitors. This is to avoid confusion when clients or prospects search for you online. Let us say that your URL of choice is SweetToothCookies.com; you should first check if the name is already taken and if it is, it is best that you avoid using this as your brand and domain name.
Though difficult, naming your content marketing agency should still be a fun, interesting, and exciting process; yet while coming up with great name ideas for your business, you should remember to keep a clear and firm grasp of your company’s goals to make it easier to develop a name that will perfectly suit your brand throughout the years. However, if you are still having some issues when coming up with that perfect name for your content marketing agency, why not host your own naming contest on sites like Squadhelp, and have a large number of creatives from all over the world provide you with interesting names that could work perfectly for your business.