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At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
Brands And The Decline Of Influencer Trust
2018-09-14 04:33
There’s new evidence that suggests we may have passed the peak of influencer marketing. In a Winter 2017 report, Dealspotr found that a slight majority (52%) of Millennials said they… Read More
2018-09-07 17:35
To celebrate women’s empowerment, department store Harvey Nichols is changing their name to Holly Nichols for the month of September. This reminds me of the stunt IHOP pulled a few mo… Read More
Brands And The Changing Art Of Persuasion
2018-09-04 19:09
I recently attended a great morning session on strategy at the Young Creative Network (YCN) here in London. It included some fantastic insight from strategists who sit at different stages o… Read More
The New Normal Of Retail Brand Experiences
2018-08-31 23:04
About two years ago, the rollout of the new KPN retail brand experience began. KPN is the largest telecom and IT services provider in the Neth­erlands, employing around eighteen thousan… Read More

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