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At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
Brand Safety In Sensational Times
2018-05-25 04:00
Last week, in the wake of the school shooting in Texas, one of my Fortune 50 clients suspended all media in the US until after the weekend news cycle. A big part of this decision was no dou… Read More
How Advertising Signals Brand Power
2018-05-14 23:00
In the nineteenth century Charles Darwin was struck by a number of oddities in the natural world that contradicted his theory of evolution. The peacock, for example, with its huge cumbersom… Read More
How To Infuse Clarity In Brand Stories
2018-05-10 06:21
What happens when employees see changes unfold and decisions get made without access to a clear story about what’s going on? In the absence of such a story, they will make up one that… Read More
2018-05-09 03:08
The process of intentional change for brands — and people is a simple four-step process. First, you explore where you are. Second, you decide where you want to go. Third, you determin… Read More

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