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At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
Growing Brands Through Giving
2018-11-19 20:37
In a world of so much abundance, the reality that there are still a great many people who lack some of the most basic essentials is difficult to understand. Some brands have approached thes… Read More
Brand Management In The Age Of AI
2018-11-16 00:44
A few years ago I was asked to participate in a breakout session pitting a bunch of entrepreneurial Silicon Valley marketers in the same room against some serious Fortune 500 CMO-types. The… Read More
What Makes A Brand Authentic
2018-11-09 03:06
As marketers, we must sometimes take a step back from the objective features and benefits of our products that too often dictate our brand strategy. Today, I invite you to consider what mak… Read More
Meaning Is The Soul Of Your Company
2018-11-07 22:21
We know already that brand management is largely meaning management. But if we want to make any lasting changes to how brands are managed today and what value they create, we need to take t… Read More

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