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Brand Strategy | Branding Strategy Insider Blog
At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
Brand Growth Requires Complexity Reduction
2018-07-20 23:22
Every business begins with a single product, a single segment, and a single way of going to market. Then growth begins, bringing new opportunities, new customer segments, new geographies, n… Read More
C-Level Brand Licensing Considerations
2018-07-17 23:32
This is one of our favorite topics with board members, specifically when it comes to licensing the corporate brand—or not. Ultimately, it doesn’t truly matter whether a brand co… Read More
How To Migrate Acquired Brands
2018-07-12 05:16
Many organizations have acquired brands and kept them, temporarily or permanently, under their original brand. In order to make an informed decision on if, when, and how to migrate, a thoro… Read More
The Force Of Brand Strategy And Design
2018-07-11 03:18
Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.” The importance of design to brand strategy cannot be understated; one cannot reach… Read More
The Role Of Brand In The Digital Age
2018-07-09 03:37
Brands must integrate the reality of the digital age into their design. Those who don’t, or do so at a slower rate than others, will soon stand out as being old-fashioned and irreleva… Read More
Linking Brands With Consumer Identity
2018-07-07 04:42
Identity marketing is a promotional strategy that encourages consumers to alter some part of their bodies to advertise for a branded product. Air New Zealand created “cranial billboar… Read More
The Power Of Subtle Branding
2018-07-05 20:45
Brands need to be recognized and remembered. And a strong logo or wordmark is one of the easiest ways to activate recall. So, when a major global brand executes something understated, it&rs&helli…Read More

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