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Brand Strategy | Branding Strategy Insider Blog


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At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
Rebranding Must Signal Real Change
2022-01-25 05:14
In a recent report from Cheddar, Jane Hwang, global vice president of M&M’s, shared the rationale behind the reworking of the classic M&Ms characters to become more inclusive… Read More
Reversing The Decline Of Marketing’s Role
2022-01-20 17:18
Marketing needs a new business purpose. Without a new business purpose, marketing will have no purpose. Instead of a profession, marketing has become a trade: the trade of managing and execu… Read More
Why Brand Strategy Is Important
2022-01-19 05:16
So how do you explain why brand strategy is important? Through the lens that speaks to all business leaders: VALUE. On average, brand accounts for more than a third of shareholder value, acc… Read More
5 Keys To Growing A New Brand
2022-01-14 23:42
‘Buying a brand for the first time does not require a major conversion, just a bit of mental availability’ A new brand has to build ‘essential memories’, which are no… Read More
Real Change Requires A Challenger Mindset
2022-01-12 00:31
At the end of  2021 Time Magazine and Financial Times both selected Elon Musk as person of the year. There is a lot to be said for Mr. Musk’s selection. After all, he changed the… Read More

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