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Brand Strategy | Branding Strategy Insider Blog


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At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
Human-Centric Brands Cannot Be Automated
2018-02-22 08:33
At the core of every brand is a reason for being — its purpose. Purpose is the difference that a brand makes in people’s lives, the answer to a human need, and when strong enoug… Read More
Using The Jobs Theory To Innovate Brands
2018-02-20 08:09
Today’s marketers are bombarded with directives about what to look for when gathering customer insights. Sorting through all the jargon can be almost as challenging as actually design… Read More
2018-02-17 00:47
With an abundance of data at their fingertips marketers try to analyze and optimize everything, from consumer journey touchpoints to media placements through clicks, page views and store vi… Read More
How Brands Can Convert Data To Insight
2018-02-14 16:05
Which person, from another field, do you think advertisers could learn most from? One name that might not spring to mind is Abraham Wald. Wald, who Matthew Syed wrote about in Black Box Thi… Read More
How Can Brands Compete With Amazon?
2018-02-12 18:09
  How to compete against Amazon is a key strategic question at the moment. Rightfully so as more and more brands are forced to contend with its seemingly iron-clad business. Having work… Read More
Brands And The Paradox Of Growth
2018-02-09 19:08
Growth creates complexity, and complexity is the silent killer of growth. This paradox explains why only about one company in nine has sustained more than a minimum level of profitable grow… Read More

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