Now that you have purchased a franchise and are looking ahead to what will hopefully be years of financial success, your thoughts are turning to doing whatever it takes to make your dreams come true. Like many franchisees, you know Social Media Marketing will be critical to beating the competition. Yet with the corporate landscape changing, you need to use social media marketing as effectively as you can to find your audience and turn them into customers. Here at ClickTecs, we help franchisees do this and more every day. If you’re ready to be one of the best franchisees in your industry, here are five ways we feel social media marketing can be used most effectively.

Have A Location-Specific Profile

With 170 million users on Facebook and over 70 million on Twitter, social media marketing can indeed pay off in a big way for franchisees. Thus, our first suggestion is to have a location-specific profile for your business. While you may get some advertising and marketing support from the parent company, working with us here at ClickTecs can take you to the next level.

Relevant, Local Content

To make your social media marketing efforts pay off, fill your social media platforms with content that is relevant to your local audience. This should include info on upcoming events at your business as well as an up-to-date blog on topics related to your business, which is something many franchisees often overlook.

Video Posts

Here at ClickTecs, we are strong believers in using videos to help franchisees with their online marketing efforts. Extremely effective when used on Facebook, research has shown videos usually lead to viewers having online discussions, which further helps to put franchisees in the social media marketing spotlight. When possible, live videos are encouraged, since they can get as many as six times more interactions than standard videos.

Converse With Your Followers

If there is one thing our pros here at ClickTecs always emphasize to franchisees during the course of social media marketing, it is to converse with their followers. From a simple “thank you” in responding to a positive review to offering prizes, discounts, and more to new customers who participate online, interacting with your followers will almost always result in tremendous success.

Make Excellent Use Of Paid Ads

While franchisees can go quite far with their social media marketing efforts by using the usual online ads, we here at ClickTecs also recommend combining this with paid ads within the social media marketing campaign. This can be done via Twitter’s “Promoted Tweets” and Facebook’s “Offer Ads on Facebook,” both of which can allow franchisees to reach a much wider audience. If you are willing to invest in paid advertising, you’re one step closer to beating the competition.

Having helped many clients over the years with their social media marketing, we at ClickTecs can help you as well. If you’re ready to work with the best to become the best in your industry, contact us at clicktecs.com or call 905-564-0020.

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