Over the years, different mediums like print, radio, TV, internet evolved in terms of advertising. Print is still the most popular format for advertising. But Electronic classifieds are slowly eating the share of all other forms of advertising.
From long time, people used to rely on yellow pages directory to insert their Classified Ads. They were mostly B2B companies. Lot of other companies then started coming with their own directories. Then came the internet. Sites such as Alibaba.com, Locanto, and Craigslist changed the rules of the games. Many companies started putting their ads on these portals.
It proved to be an effective strategy for them as they got more leads. The online medium is measurable and ROI driven. That is its biggest advantage. Through analytics one also gets to know the kind of customers who are reading about the classified ads. One can edit and make changes anytime in the classified ads which are not possible in print ad. So electronic ad score more than print ad on all grounds.
Through the premium facilities provided in the online portals, one can popularize the classified to grab more eyeballs. It thus increases the amount of people who see the ad and click on it resulting in more conversion. But nowadays, there are many players who have entered into this segment providing opportunities for local businesses to put their classified ads online. Not every site attracts more traffic. So one should strategize well on the kind of portals which should be used for publishing the classified.
The electronic classified business segment has expanded further and is now catering to other customers who want to trade the products in exchange for money. For consumers who want to sell their products there are sites like OLX, Quikretc. Through which products can be sold. These sites enable the customers to publish the online classified ad by writing their content. One can also insert pictures of the product to get more leads.
There is absolutely no cost involved in publishing the Electronic Classified Ads. Some websites might be charging a small amount for some paid features. But one expect 10 to 1000 times returns also if the classified ads match the requirement of the customers.
The biggest advantage of electronic classified ads is that a person from country A can be able to see the product published by a person in country B. They can still be able to transact online and do business. In short, there is no geographical barrier. Internet has bridged the buyer seller gap. One can immediately contact the publisher of the ad through email or phone. Internet is for everybody in this world. A small shop in the remotest area of the town can also expect a good lead from an MNC company situated which is thousand miles away.
From the perspective of buyer, it is possible to check product A with product B, C, D etc. and make an informed decision before purchasing it. He/she can read the reviews about the product, the credibility of the company before dealing with the party.
So publishing Electronic Classifieds is the best method to earn good income.
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