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E-Commerce: The Game Changer

A few months back online shopping was not a great idea for me. I tried it here and there, but never developed much linking for it. I had my reasons for it. Actually, I was more of a traditional shopper.

Then I heard people talking about these offers, discounts, coupons etc. I found that things are much cheaper online than at the traditional retail.

This was what got me really interested.

Fast forward to this day, I am an online shopping addict now. And trust me, I am enjoying it. It took me a while to break away from traditional shopper’s mindset. And I am happy that I did it. It has made my life a lot easier.

Now, I can explore multiple options, compare, and find the best price for anything I want to buy. Also, reading reviews and feedback from previous customers helps me arrive at a better buying decision.

Above all, there are deep discounts on almost everything!!!

Cheers to all buyers!

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The year 2018 was indeed a game-changing year for the Indian E-commerce industry.

Let’s have a look at the major highlights of Indian E-commerce Industry:

  • This year Walmart acquired 77% share in the Flipkart.
  • Battle of Giants- where Amazon and Walmart locked horns over the bigger slice of $20 billion E-com Both of them played to their strengths, introduced new categories, and offered deep discounts to expand their customer base. In the end, the customer won.
  • Govt. posing strict regulations on e-commerce business.

Ultimately all of this has uplifted Indian e-commerce by providing affordable and quality goods for customers. Also, it helped to create new skilled jobs and fresh opportunities for small suppliers, farmers, and entrepreneurs alongside.

Online shoppers were in for a feast when they enjoyed the biggest festive season bonanza more than once this particular year.

With all these developments, E-commerce has been able to further solidify its position in the FMCG sector irrespective of authorities posing strict rules on e-commerce players.

Now I will share with you some interesting figures and facts:

  • E-commerce Growth: Also over the next 12 years, e-commerce is expected to have 8X growth from its current size.
  • E-commerce Contribution to FMCG: As per Nielson reports, E-commerce contribution to FMCG in 2018 is around 1.3 %. By the year 2030, it is expected to be 11 %.
  • The growth of Modern Trade against Traditional Trade: From third quarter of 2016 to the third quarter of 2018, traditional trade grew at 2 percent while modern trade at 23 percent.

Top E-commerce Trends of 2018

  • Festive Season Sale Spikes: In comparison to regular weeks the salary weeks witnessed 15-20 % higher sales in a given month as per the Nielsen reports. Also, the tactics adopted by modern trade retailers during festival days has favored the growth of the modern trade channel.
  • Rural Consumption on the Rise: Rural consumption is growing at a faster pace than urban with an index of 1.4X.
  • Small FMCG Manufacturers are Driving Growth: The top 50 FMCG companies contributed 60 % in terms of value, however, smaller manufacturers are driving the growth. Companies in the bracket of top 101 to 300 contributed 11 % in terms of value. Tail-end companies beyond the top 300, the contribution was 21 %.
  • Regional Players have shown higher Growth: Regional players are growing at a faster clip at 27.7 % compared to national players at 11.7 %. In packaged food categories the presence of regional players is predominant

Although there are speculations in the market that new rules are set to spoil the e-commerce party, but experts believe that e-commerce is bound to flourish in coming years, even if regulatory bodies try to put reins on the E-com players.

 The party has just begun for Indian consumers.

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E-Commerce: The Game Changer


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