Advertisements are now a part and parcel of our daily lives. Online or offline, they are everywhere, and it’s both the customer and the Brands that are overwhelmed. The consumer is swamped with the amount of content coming their way while the brands try all their tactics to pull customers towards themselves. In such a situation, can you imagine how seamless it would be if brands could just read our minds and send us the right suggestions at the right time!
And now, that is possible!
Well, they still cannot read our minds but they can tap into our location and if all goes well, this new way of Advertising will be the next big thing. It’s the tech giants like Google and Amazon that are best equipped to get into this sphere of advertising because they have enough data about the average user’s browsing habits and based on this they could map out the most effective distribution process. Simply put, this would be an advertising system where brands can track potential customers based on their browsing habits and can place virtual fencing around their stores.
Let’s explain the process a bit, say you have searched for a particular item on the internet and you are in the geological vicinity of its store, you will receive a notification on how near the store is. It’s even better if there is a possibility of getting a discount or coupon, isn’t it? Even as we talk about it, the concept sounds fantastic and something a brand could actually use to its advantage, while still being beneficial to the consumer. Now, looking at it from the brand’s perspective, it makes sense because they already spend a lot of time, effort and money on advertising and they can utilize their available online data for geolocational advertising.
At this point in time, it looks like a great seamless way of reaching your users because almost everyone has a mobile phone with readily available geo-information which when combined with a few patterns can throw up amazing results. So, the wait is for the brands that realize the great potential in this new way of advertising and can actually deliver it in a frictionless manner that optimizes the experience for their users. We are excited about this new kid on the block and would love to know what you think of it? Tell us in the comments!
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