Houston Properties Online Marketing Platform: Selling Your Home In The Digital Age
Home sellling has gone digital, and no Houston Realtor comes close to the Houston Properties Team when it comes to marketing your home to sell fast and for more money.
Summary
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The home buying process has changed. The average buyer’s home search now begins online.
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More buyers find their home online than all other marketing channels combined.
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We have the figures to prove that our digital marketing platform remains unbeaten by any other team in Houston. We also have an incomparable number of engaged buyers in our database.
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Another key to our success is that we continuously evolve and update your listing every week based on data we analyze and what works for you based on that data.
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This article shows our winning marketing methods as we continuously evolve and adapt to today’s changes as we continue to sell homes for 7.2% more and 43.7% faster.
Houston Home Seller Resources
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Sell Fast For the Most Money
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Free Home Valuation
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Full Houston Home Seller Articles
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Best Houston Realtor To Sell My House
"The Houston Properties Team is amazing! Their listing marketing is second to none. Their prep work, photography, outreach and follow up are spectacular! I highly recommend using them if you’re considering listing your home." – Colleen, Google Review
Table of Contents
- How Buyers Find Homes: 95% Start Online
- We're #1 In Online Marketing
- We Have The Buyers: 30,000 In Houston
- Measure & Adjust In Real Time
- Client Reporting Done Right
- Innovative Pre-marketing
- Targeted Realtor Marketing
- Exceptional Photos & Videos
- 3D & Virtual Tours
- Targeted Online Marketing
- Open Houses That Sell
- Guaranteed Offers & iBuyers
- International & Relocation Buyers
- Audit, Triple Check & In-House Legal Counsel
How Buyers Find Homes: 95% Start Online
From the past decade, buyer behavior has changed. While the home selling process still ends with physically inspecting the home and making an offer, the journey now begins online.
To sell your home fast for the most money, it’s important to understand buyer behavior.
Last year, here’s where buyers found the home they purchased:
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52% from the Internet
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29% from a real estate agent
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6% from an open house or sign
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6% from a friend
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4% from a builder
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3% directly from the seller
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Beyond the digital home search, other key factors that further enchance the process have begun to emerge, such as exceptional listing visuals, new technologies like 3D and virtual tours, and more.
With all these changes, The Houston Properties team continues to keep up with and go beyond the future of real estate marketing.
This is why we have sold over $750 million in real estate, with our listings selling for 43.7% faster and 7.2% more money.
We’re #1 In Online Marketing
The Houston Properties Team is better at online marketing than your average Houston Realtor.
The Houston Properties Website records over 50,000 visits monthly, while the average Houston Realtor has less than 50.
We’re #1 on Google.
Our website is also the top result of about 1,250 Houston-related search keywords, including Best Houston Realtor, Best Real Estate Agent In Houston, and Top Houston Realtor.
Apart from being the leading website for video content, YouTube has now become the second most popular search engine in the world behind Google, with 3 billion searches per month.
Our YouTube videos have accumulated a combined 1.2 million views, while the average Houston Realtor has less than 800.
According to a NAR Study, 47% of Realtors claim that social media is the best source for generating high-quality leads.
Our social media pages have a combined 45,000 visits on average.
The average Houston Realtor has less than 200.
The numbers speak for themselves; When it comes to the online home search, the Houston Properties Team dominates in all bases.
We Have The Buyers: 30,000 In Houston
The Houston Properties Team has about 30,000 buyers in its database. The average Houston Realtor has less than 250.
“Going digital” is more than just sitting on your computer and going on the internet.
The Houston Properties Team has about 30,000 “buyers in waiting” in its database. If you think about it, your future buyer could already be waiting for your home, even before you start listing and marketing it.
Measure & Adjust In Real Time
The Houston Properties Team can show you what the market tells us, so you know exactly what we're dong.
Our marketing platform has 6 phases, 47 steps, and 10 channels.
Through our tracking technology, you can monitor our process in marketing your listing, the data we collect, and the adjustments we make in real-time.
As we optimize your marketing each step of the way and find out what’s going on in the market, we make sure you know exactly what we’re doing and what we find out.
Client Reporting Done Right
We gather feedback about your Houston home from showings, agents in the area, and open houses.
Getting feedback about your Houston home is one of the most challenging yet essential parts of listing and marketing it.
Apart from collecting feedback after open houses and showings, we also generate assessments from agents in your neighborhood. We analyze these responses, consistently share them with you in condensed client feedback reports, and adjust your listing marketing accordingly.
Innovative Pre-marketing
Our team can create hype for your home before it even goes on the market.
Our team takes the traditional “Coming Soon” Marketing and adds a digital twist to adapt to today’s marketing tools.
We create attractive “Coming Soon” graphics highlighting the best features of your Houston home and syndicate them to our social media pages. With our sizable following and traffic, your home gets widespread exposure and gives buyers a “sneak peek” before it’s listed.
Targeted Realtor Marketing
The Houston Properties Team is widely known as the #1 Boutique Real Estate Team and the #1 Keller Williams Agent in Texas.
10% of agents sell 90% of the homes in Houston.
To reach out to Realtors, reputation is key.
Our reputation as the #1 Boutique team and #1 agent at KW in Texas “gets our phone calls returned and emails opened”. With leverage as local experts in Houston real estate, our credentials can work to your listing’s advantage.
Exceptional Photos & Videos
We provide professional staging, video, photography, and other services to help buyers see your home as their dream home.
In today’s fast-paced world, we only have a few seconds to capture the buyer’s attention.
To achieve that, making your listing visuals as appealing and attractive as possible is a good place to start.
The Houston Properties Team provides services such as professional staging, high-quality photography, eye-catching video production, and more to catch those vital first seconds that will compel a potential buyer to click through your property.
Want to get a head-start on home staging? Check out our Top 10 Home Staging Ideas article. This guide, which is part of our Houston Home Sellers Guide Series, also includes photos of staged homes that we’ve listed and sold.
Listing with us entitles you to free staging consultations. We can help stage your home with the furniture you already own.
3D & Virtual Tours
Thanks to 3D and virtual tours, we can show buyers around your Houston home, no matter where they are.
In the age of the online home search, 67% of prospective buyers want virtual tours in listings. Those that feature them get clicked on 87% more than those that don’t.
With these figures, it’s safe to say that going beyond 2D photography and videos can lead you to selling faster and for more money than ever.
We work with Matterport, one of the highest quality virtual tour programs in the market, to ensure buyers looking at your listing can fully experience your Houston home, even if they’re at the comfort of theirs.
Targeted Online Marketing
Advertising strategies and marketing tools can help us bring your Houston home right where the ideal buyers are.
The digital age has paved the way for a more enhanced kind of real estate marketing. We’re now equipped to generate a target market for your Houston home.
With marketing advancements such as retargeting, geofencing, and A/B testing, we can find out what your future buyers are like, where they are, and how to reach them.
Instead of advertising your home in front of a whole crowd and waiting to see who’s interested, we can put your listing in front of buyer profiles that will most likely be interested already.
With these tools, our listing advertising is faster, smoother, and more precise than ever.
Open Houses That Sell
With the Houston Properties Team's capability to host both live and virtual open houses, you can put your home in front of as many future buyers as possible.
While it’s all about the online buyer these days, a study shows that 30% of luxury home buyers still go to open houses on the weekends during their home search.
Meanwhile, demand for virtual open houses has been steadily on the rise, what with more people staying at home in front of their computer when searching for a new home. Virtual open houses simulate live events and interaction with people without having to go outside.
In the Houston Properties Team, we have all bases covered. We can host both in-person and virtual open houses, so your Houston home becomes accessible to as many prospective buyers as possible.
Guaranteed Offers & iBuyers
We work with the best iBuyers so you can get offers for your Houston home in an instant.
iBuyers (Instant Buyers) are companies that use applications to make instant cash offers for your property. If you want to sell as fast as possible and don’t have time for showings, open houses, and other home selling processes, iBuyers are the best route to take in your selling journey.
We’re partnered with over 100 pre-approved iBuyers, including prolific players such as Zillow, Offerpad, OpenDoor, and more, to generate multiple instant offers for your Houston home.
However, there are pros and cons to this tool. Read our article to learn more about how iBuyers work.
International & Relocation Buyers
Keller Williams brokerage is #1 worldwide with the largest pool of international and relocation buyers.
The Keller Williams brokerage is the best platform to sell your home to buyers both outside the state and the country, with 600,000 real estate agents from over 100 countries.
Its website also has more visitors, views, and social media reach than any other brokerage.
Read more about Keller Williams and the benefits of listing with the #1 brokerage worldwide by agent count and buyer pool.
Audit, Triple Check & In-House Legal Counsel
The Houston Properties Success Team assures precision and efficiency all throughout your home selling process.
Your average Houston realtor can make costly mistakes when selling and marketing your home.
Nearly 50% of listings have a mistake and over 75% of listings aren’t optimized for the Internet.
With the help of the Houston Properties Success Team, we developed our listing checklist over the last 15 years. The checklist has 9 phases and 457 rows, guaranteeing improved accuracy and a stress-free listing process.
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This post first appeared on Houston Real Estate Blog / News | Paige, please read the originial post: here
