Crowdfunding has been anchored on technology and one of the main reasons why it has evolved at such a rapid pace. You are able to reach out to a lot of people simply because the technology behind social media is present. Investors and other backers can effortlessly pledge and send money over to your campaign because financial technology has come a long way from having to line up in long lines in the bank just to make a transaction.
With this, it is a good idea for project initiators to take advantage of what technology offers and one of them is having a digital presence for their campaign. The most common question raised by people managing social funding projects of their own is why would they have to when the crowdfunding platforms are already providing them with one.
It is true that as soon as you launch a project on any crowdfunding platform, they would be hosting your campaign online. This gives you the digital presence you need to tell people about your campaign and this gives them the ability to send in the funds that you need. Although this is great for startups, you can do better when it comes to your digital presence
The need for your crowdfunding project’s digital presence
If you are trying to figure out why you need to invest more time and oftentimes, money to boost your digital presence, here are a few reasons that should be able to convince you.
- Increases credibility. Research is easy nowadays especially with technology opening up the world through the internet. Desktop research can be done without having to visit any physical structures like a library. This is one of the reasons why you need to have a digital presence outside the crowdfunding site because once your investors conduct their own research and they are unable to find any information about your project, it raises a lot of red flags on their part.
- Avenue to provide more information. Once you have an alternative digital presence such as a website, this is a great place to provide a more in-depth information about your campaign or product and even the team behind it. This is because if you try to put all this on your crowdfunding page, it would take a long time for people to read up. Put all these information on your website so they can read it there.
- Reach out to more people. You can use your digital presence to reach out to more people and this is where social media comes in. It is a good idea to have social media accounts for your campaign so you can use that to share and connect as well as reach out to a lot of people.
- Landing page for digital marketing executions. Budget permitting, you might have some digital marketing executions and the main idea for these is to create awareness and increase the likelihood of collecting the funds you need. Focusing on your digital presence can help you direct your market to a specific page to accomplish a specific task. You can direct them to your crowdfunding’s landing page to get them to donate or even to a sign-up sheet to help you collect more information about them.
- Create a community. Your website is part of your digital presence and at times, is the anchor for everything you do online. One advantage of having a website is that you have a platform to engage and grow your market through an online community. It can keep interest alive through updates and can be a venue for sharing updates about the campaign.
This article is written by the Crowdfunders Editorial Team. In Asia, Crowdfunders.Asia is a leading portal on providing news related to crowdfunding, start-up, property and business. It is operated by CoAssets.com. CoAssets is South East Asia’s first listed and largest real estate crowdfunding platform. If you have any Crowdfunding news or stories to share, please email [email protected]