The great social network of Zuckerberg has given us a new tool that allows us to promote products dynamically. buy youtube views But what are Dynamic ads?
What are dynamic ads and how do they work?
They are the same as the other ads on the platform, with the difference that instead of having to create one by one ads for each product, it is the social platform that is responsible for carrying them out for us, and also takes care of customizing them for each of the clients to whom the ad will be directed. This sounds interesting at least for any brand.
In order for Facebook to create the dynamic advertisement, with all the products, we must upload a “product catalog” that is nothing more than a file with all the products that we want to promote.
Each record in the catalog file will contain the following information for each product:
- First name
- Category to which it belongs
- Store availability
- Product URL in the store
- URL of the product image
- And other characteristics of the product, such as the description
In dynamic ads, automatically and dynamically, will stop showing an ad of a certain product, if this is no longer available to be purchased. To do this Facebook must have some access to the infrastructure of the store, and that is why we must add the “Facebook pixel” in the web code.
With the insertion of the Facebook pixel, the ad platform will be able to track the products of the “Product Catalog” that are seen, which are added to the cart and which are also purchased. This will also influence the personalization of the ads, creating more relevant ads for users based on their interests at all times.
The last step is the creation of the announcement in the ad manager or in the Facebook Power Editor, where we can configure how we want the information we have provided to be shown through the “Product Catalog” file.
Facebook requirements for creating dynamic ads
Facebook requires us to meet three requirements in order to create dynamic ads:
- We must have our business in Business Manager.
- We need to upload a file of “Product Catalog”.
- It is essential to implement the “Facebook Pixel” on the web.
Where and how to create a dynamic ad on Facebook?
Once the requirements have been met, we must only go to the Facebook Power Editor and select the Sales goal of the product catalog . From this point we will be creating our dynamic ad.
In this way we are telling Facebook that the goal is to sell all the products in the catalog that we have provided. It will direct ads to the public that may be more interested, and when a product is no longer available, it will stop announcing it, until the inventory is exhausted (if it is not replaced beforehand).
Finally, we recommend that you take care of the creation of the Product Catalog file and all the information that appears in it. Since every automated system depends on the integrity of the data it uses to function and make decisions. If these data are not valid, the operation of the platform will not be optimal, and therefore it will be money that will not be earned, or worse, money that will be lost.
Have you tried dynamic ads on Facebook?
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