Since the beginning of this year, Instagram has been making changes, some more noticeable than others but certainly all thinking about the user. buy youtube views
What has changed on Instagram?
One of the first changes that Instagram has suffered since the beginning of the year has been the way in which the news is sorted, so that Instagram’s algorithm shows us first those that ‘he’ considers to be of most interest to us.
What is the Instagram algorithm based on to deduce this?
Among other factors, it is mainly based on two: our interactions with the user who created the publication and the moment in which the publication was created.
Snapchat’s direct competitor, Instagram Stories , is also constantly evolving, incorporating features such as showing content based on interest. These contents are not exclusively limited to those users that we follow or follow, but they may come from any user. In addition, in the new suggestions section, we will be shown the most relevant Stories of the day.
Another of the great novelties has been the possibility of zooming in on the photographs , something that until now had to be resorted to other non-Instagram options. Instagram has more than 500 million monthly users who are constantly creating great visual quality content, so this functionality was already taking the fans of this network.
And the changes for advertisers?
The ads on Instagram will be even more visual, focusing especially on improving the visibility of the call to action. Advertisers can now start making the most of the four new advantages for their ads:
- Call to action button will be more visible . When a user views an ad for more than four seconds, the call to action button will be highlighted in blue, making it more visible and inviting the user to press it.
- The videos will take us directly to the portal of the advertiser company while continuing to play the video, allowing us to navigate the page while we continue to receive more information directly from the advertisement. From Instagram they think that this will help users to make a purchase decision more easily, while advertisers receive interesting incoming traffic on their website.
- Calls to action will also be highlighted in the comments of each ad, and in these will be displayed information relevant to the user such as: price, advertiser’s website and store classification.
- Calls to action will also be highlighted when the user clicks on the name of the advertiser’s account.
Without a doubt, being owned by Facebook, the changes will continue to happen regularly in the future. So in the coming months we can not rule out new changes and functionalities in Instagramand Instagram Stories . Among those who surely will be news in regard to contests, announcements and new features to interact with the images.
What do you think the future changes on Instagram will be? What do you think this acclaimed social network is missing?
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