Snapchat wranging in those digital ad dollars.
Snapchat, the multimessaging app founded by three former Stanford studentds Evan Spiegel, Bobby Murphy and Reggie Brown in 2011 announced the release of their Instant Create tools for advertisers on their blog. Snapchat has 203 million daily active users, creating over 3.5 billion snaps in 2019 making the bite sized social sharing platform incredibly appealing for brands and advertisers wishing to reach an engaged audience.
According to statistics provided by Zephoria Digital Marketing, as of March 2019, Snapchat reached 90 percent of all 13-24 year-olds and 75 percent of all 13-34-year-olds in the U.S. With an average revenue per user ARPU on Snapchat increasing 37% to 1.91 in Q2 2019 compared to $1.40 in Q1 2018. This shows that Snapchat is doing a good job of monetizing their users effectively while carefully considering the user experience.
What is Snapchat Instant Create?
Snapchat Instant create enables advertisers to create and publisher ads on the Snapchat platform in three simple steps. If you are an advertiser trying to buy ad impressions on Snapchat, to get started all you have to do is first select your objective. Objectives can be to increase web traffic, have a user install you opp or generate visits to your app. There are two options when you create the actual ad campaign on Snapchat, Instant Create or Advanced Create. Advanced create offers granular targeting features and multiple ad sets, but Instant Create is the easiest and most simpole way to start an ad campaign and get going.
Features of Instant Create
- If you plug in your business URL, Instant Create will grab photos directly from your website and assist with creating the perfect ad.
- As an advertiser you are able to quickly upload images directly from your computer or use imported giving you easy access to creatives.
- There is a very smooth process to create you ad from start to finish with easy to use templates and simplified ad detail options which allows you to post a high effective ad without having to leverage extra resources.
Will Snapchat be effective for advertisers moving into 2020?
Snapchat is a bit of an enigma for advertisers and the effectiveness is not fully understood just yet. That being said, Snapchat can most definitly increase brand awareness and drive revenue for marketers. There are thousands of platforms a digital marketer can choose from when allocating their ad budget, and Snapchat is increasingly becoming a more attractive options as success stories of brands advertising on snapchat continue to come to light. In order to most effectively use Snapchat to advertise, you should reference their Instant Create Campaign Guide in the Snapchat business center.
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