“The slow-but-steady rise of HTML5 at the expense of Flash coincides with the the industry’s current passions: cross-device, interactive ads, more creative creative messaging, and ads that load seamlessly. The proliferation of HTML5 in online advertising is a positive shift and a key part of the industry’s metamorphosis in 2016.
Given an announcement from Google a few weeks ago that, starting in July, Flash format ads will not be accepted on adwords or the digital marketing platform, it seems like a good time for a reminiscent infographic.”
Thank you AdGear for sharing this infographic. See also:
- Social Trends and Related Data Insights in Programmatic Targeting
- 2010 – The anti-flash movement goes big time. Steve jobs lambasts flash in an open letter. Mashable publishes “5 ways HTML5 is Changing Mobile Advertising”
- 2011 – “Nobody likes Flash” – a new axiom. Mashable says: “Skip flash, build animations in HTML5 with hype. Feross Aboukhadijeh – computer science student at Stanford discovers a security hole in Flash which allows the hacker to turn on your Mac’s webcam / mic & save the video for their own purposes.
- 2012 – HTML5 becomes ubiquitous. HTML5 apps flourish and HTML5 ads are expected to follow suit. SWF decompiler and SWF converter tools rise in popularity.
- 2013 – More rough times for Flash security. In october hackers get data on 3 million Adobe customers. CNN money does a round-up of all the player’s past security breaches. “Adobe has an epically abysmal security record.” In November 152 Million adobe systems Inc user accounts are hacked.
- 2014 – Another “Open Letter Year.” Major publishes tell advertisers to implement HTML5 as a standard for mobile ads.
- 2015 – The fallout year. Alex Stamos the security offer of Facebook says: “It is time for adobe to announce the end-of-life date for Flash.
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