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190 Advertising Words That Sell [Kickass List]

Consider this:  the vast majority of people are bad – uh, what did I say, terrible – at writing copy.
And because they don’t know how to put together advertising words that naturally connect with people and get them to act, they’re missing out on opportunities (like sales).
But who could blame them?
Writing great copy for your business isn’t something you learn at school… and that’s why so many companies just sound all the same (AKA lame robots and me-toos) when it comes to pitching what they do.
If you feel like writing persuasive sales copy that gets you more sales from your pages, read on.
This post is for:
– People who need words of persuasion to feed their brain when writing copy
– Biz owners willing to know how to craft effective advertising phrases that sell
– You, because you want to connect better with people, get them to act and stop writing like a stupid robot
advertising words
Here are the 8 best places for you to use these words of persuasion:
1. Headlines + sub-headlines
2. Product names and introductions
3. Pop-ups
4. Landing pages
5. About us pages
6. Email subject lines
7. Calls-to-action
8. Sales letters to advertise your business
Am I gonna give you these marketing power words list and leave you clueless about how you should exactly use them for your copy?
No, sir.

But before we dig into that list, let me tell you the two things you’ll learn today:
1. The simple, three-step process that’ll help you get the most out of these words
2. Proven, catchy advertising words that sell, sorted by emotional triggers
Is that it?
Hell, no!
I’ve also included lots of real-world examples and resources so you exactly know where to shoot your arrows at.
Now listen, if you reaaaaaally want to get the most out of these trigger words, please, please review the process below carefully and most importantly, IMPLEMENT.

Step 1: Determine the action you want your readers to take
Step 2: Identify the specific emotional state that will drive that action
Step 3: Choose some of the advertising words from our giant list below

Trigger words


Step 1: Determine the action you want your readers to take

What do you want your prospects to do with the piece of content you’re writing?  Here are various answer examples:
– Subscribe to your email list
– Contact you for more details
– Order your crispy nachos box right now

Great copywriting is about crafting content that causes readers to take a specific action.
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“Uh, Clemence, but what happens if I don’t want them to take any specific action right now”.
In this case, you’ll at least want them to feel something, right?
Like, “Oh this company looks awesome. THESE are the guys I want to work with!”.
Or: “Uhhh, I feel so overwhelmed, I don’t know where to get started to earn money online…”  That’s where you move on to step 2.

Step 2: Identify the specific emotional state that will drive that action (e.g. curious, fearful, inspired…)

This step is about defining the emotions tied to the action we want people to take. The way we’re going to be classifying emotions today is rooted in our psychology buddy named W. Gerrod Parrott (WGP) who came up with the emotion groups’ tree structure.

20140408 Faculty_0170

What W. Gerrod Parrott’s basically tells us is that they are 6 primary emotions that are tied to several secondary emotions. Long story short, these emotions are:
Today, we’re gonna be focusing on:
Love…AKA words that make people feel happy, alive (e.g. health/food related products)
Joy… in two ways:
Trigger words that inspire and empower (great for calls-to-action)
Trigger words that make people feel safe + trust you (e.g. introducing products / services in a benefit-oriented way)
Sadness...words that get them confused or overwhelmed (good to get them realize they’re missing out)
Surprise (curiosity)…AKA words that irresistibly get them to wanna learn more + take action

Before jumping head first into our bad-ass list, lemme’ splain quickly these emotions on the basis of W.G. Parrott’s work:

Primary emotion: Love
Secondary emotion: Affection, desire, cheerfulness
ExampleWicked good lobster rolls.

 advertising words

Primary emotionJoy
Secondary emotion: Pride, optimism, relief
ExampleBuild landing pages without I.T. Unbounceadvertising phrases

Primary emotionSadness
Secondary emotion: Suffering, disappointment, shame
ExampleAren’t you tired of using outdated SEO tactics that’ll never get you in the front page of Google?

words of persuasion

Primary emotionSurprise
Secondary emotion: Irritability, curiosity, exasperation
ExampleThe top 5 deadly mistakes that are killing you business.

marketing power words

 So now, here’s your action step:
1) Think: “How do I want my audience to feel?”
2) List the primary + secondary emotion(s) that pop in your mind. It could be various emotions at the same time.

Step 3: Powder your content with the most relevant trigger words from our giant, bad-ass list below. Use the examples provided to get your juices flowing.

Our ridiculous 190-items-long list of persuasive words is broken down as below:
Joyful –>  if you want trigger words that make people feel happy, alive (e.g. for health/food related products)
Inspired, empowered –> great for calls-to-action and geting people to act
Safe, trusting you –> good to introduce products / services in a benefit-oriented way
Angry, overwhelmed –> words that get them confused (to get them realize they’re missing out + set you apart from the competition)
Curious –> AKA words that irresistibly get them to wanna learn more + take action
Just click on the section that is tied to the emotional state you want to evoke.

marketing keywords

JoyfulInspired, empoweredSafe, trusting youAngry, overwhelmedCurious
  • Amazing
  • Awesome
  • Bright
  • Creative
  • Courageous
  • Delighted
  • Eager
  • Ecstatic
  • Excited
  • Exciting
  • Exquisitely
  • Fascinating
  • Glorious
  • Great
  • Helpful
  • Liberated
  • Marvelous
  • Passionate
  • Remarkable
  • Satisfied
  • Thankful
  • Thrilled
  • Unique
  • Vibrant
  • Are you ready to…
  • Awe-inspiring
  • Become
  • Believe in you
  • Challenge
  • Conquer
  • Dominate
  • Finally
  • Fulfill
  • Get
  • Master
  • Power
  • Scale up
  • Tackle
  • Take action now
  • Transform
  • Unlock
  • Up to you
  • What you would do if
  • What would change if
  • Winning
  • A helping hand
  • All-in-one
  • Always
  • Authentic
  • Automated
  • Award-winning
  • Backed
  • Basic
  • Best-selling
  • Cancel anytime
  • Certified
  • Cheat sheet
  • Easy
  • Easy-to-use
  • Effortless
  • Ethical
  • Experienced
  • Expert
  • Free
  • Freedom
  • Guarantee
  • Guilt-free
  • Hassle-free
  • Honest
  • In good company
  • Instant
  • Lifetime
  • On-demand
  • Money-back
  • No obligation
  • No catch
  • No questions asked
  • No risk
  • No strings attached
  • Protected
  • Proven
  • Ready-to-use
  • Refund
  • Results
  • Right for you
  • Science
  • Secure
  • Solid
  • Succeed
  • Step-by-step
  • Stupid-simple
  • This works
  • Tested
  • Try (before you buy)
  • Tweak
  • Unbeatable
  • Verify
  • Word-class
  • Word-for-word
  • Are you struggling
  • Annoying
  • Ashamed
  • Bullshit
  • Do you feel stuck with
  • Desperate
  • Delusional
  • Dreadful
  • Doubts
  • Exposed
  • Fooled
  • Frustrated
  • Haunting
  • Holding you back
  • Get stuck
  • Lies
  • Mental barriers
  • No excuse
  • Over-whelmed
  • Pass you buy
  • Powerless
  • Roadblocks
  • Scandal
  • Shameful
  • Sleazy
  • The lies of…
  • The tragedy of…
  • They say…
  • Upset
  • You know that feeling when
  • You’ve been told
  • Access
  • Are you ready to
  • Backdoor
  • Behind-the-scenes
  • Breakthrough
  • Brutal truth
  • Confessions
  • Confidential
  • Controversial
  • Discover
  • Don’t miss
  • Exclusive
  • Explore
  • Find out
  • Have you ever wondered
  • Have you heard
  • Here’s how to find out more
  • Hidden
  • I have some bad news
  • Insider
  • Learn how
  • Little known
  • Off-the record
  • Never-before-reveled
  • Reveled
  • Revolutionary
  • Private
  • Secret
  • Sneak peak
  • No one talks about
  • What no one tells you
  • What ___ wont’ tell you

catchy words for advertising

Here are a few additional proven, catchy words for advertising.
The 12 most persuasive words everPotent headline starters
  • You
  • Money
  • Save
  • New
  • Results
  • Health
  • Easy
  • Safety
  • Love
  • Discovery
  • Proven
  • Guarantee
  • Amazing (“Amazing new app that tracks all your calories”)
  • Anouncing (“Announcing the hottest list of persuasive words and phrases that work”)
  • At last (“At last, a bakery that uses only organic flour”)
  • Can you (“Can you be sure your child won’t get kidnapped?”)
  • Free (“Free report shows you how to take your site to the first page of Google in 30 days”)
  • Here’s (“Here’s how you can save hundreds on grocery shopping”)
  • How (“How to get a ripped body in 90 days or less, guaranteed”)
  • If you (“If you hate spending time cleaning your house,what’s following brings good news!)
  • Introducing (“Introducing New York’s only lobster roll that will make you kill for more”)
  • Just released  (“Just released: Psychologist’s study reveals little-known secrets…”)
  • New (“Powerful new webinar teaches you how to create a passive income stream in 60 days”)
  • Now (“Now you can have the body you’ve always wanted”)
  • Look! (“Look! Now you can buy pop corn machines at the wholesale price”)
  • Presenting (“Presenting the easiest way to learn Excel”)
  • Starting today (“Starting today you can dance better than 98% of people”)
  • This (“This new invention stops any attacker in his tracks”)
Source: D.E. Whiteman. “Psychologically Potent Headline Starters”, 98. Cashvertising.


Because we often need inspiration when writing sales copy, here are several real-world examples + which emotions they relate to so you can get your juices flowing.

advertising words that sell
Udemy Curiosity –> Discover the secrets…
Confidence –> from the masterin easy stages

AppsumoCuriosity –> You should be using…
Joy –> Awesome

MixergyFeel safe –> Proven
Curiosity –> What do __ know that you don’t. Discover.
Zero to launchInspire –> what if you could ….
the life you’ve always wanted
Dream JobCuriosity –> do you know… Get the inside scoop
QuicksproutCuriosity –> story hook + click here to learn more
videofruitHeadline starter (that empowers them to take action) –> Get
Confidence –>  proven, step-by-step, even if 


copyhackersCuriosity  –> Ever wonder… How to avoid…
sixpackshortcutHeadline starter –> Get
Curiosity  –> There’s finally a way
Inspire –> you’ve always wanted
brian-deanHeadline starter –> Introducing
goldie-boxSafe –> Award-winning

Share it !

Check out this giant list of 190, proven persuasive words that sell !
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Additional resources

    • Clark Elliott, Emotion categories (summarized).
    • Clark Elliott, The Deep Lexical Semantics of Emotions (highly detailed).
    • DeMatas Darren, 19 Persuasive Marketing Techniques For Product Descriptions That Sell
    • D.E. Whiteman, Cashvertising.
      A classic book that breaks down proven, actionable principles of advertising psychology so you too can persuade and sell more.
      What I love about it: D.E. Whiteman goes through the proven triggers that cause people’s brains to buy. Easy and fun to read, highly actionable.
      What you’ll learn: How to write kickass sales copy  + 100 psychology secrets and how to use them for your business.cashvertising

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—3-step formulas that virtually guarantee you to write irresistible words that persuade (and two additional surprises but shhhh….)

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190 Advertising Words That Sell [Kickass List]


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