Low-intensity Sweeteners are often used as substitutes for sugar. And due to the rising cases of diabetes and obesity, the low-intensity sweeteners are in high demand, especially since they do not affect the insulin levels after intake. They come in different variants and are used in a number of applications, especially beverages and food. Due to its rising demand, the Market for low-intensity sweeteners has been growing rapidly and will continue to do so in the coming years.
Market Drivers and Opportunities
Increasing demand for low-calorie products and rising awareness about health among consumers are the major factors responsible for the growth of this market. Apart from these, increased use of natural ingredients in sweeteners is further stimulating the market growth. Xylitol, because of its unique properties, easy in digestion, sweetness in comparison to sugar, and low in calorie, has been high in demand since the past few years. Region wise, demand for confectionery is likely to drive the European market for low-intensity sweeteners, whereas in RoW, Brazil is expected to gain attention since it is the major supplier of sucrose that forms an essential base in their production.
However, stringent rules and regulations and higher production costs of tagatose and allulose may hinder the growth of this market.
Projected to grow at a CAGR of 5.4% during the forecast period, the low-intensity sweeteners market is expected to reach USD 1.55 Billion by 2020. Currently, region wise, this market is dominated by Asia-Pacific, followed by North America. China being one of the prime markets, held the major share in 2014. This trend is expected to continue over the projected period as well.
Among types, xylitol held the major share of the market in 2014, followed by trehalose and isomaltulose, whereas based on application, beverages sector takes up the largest share of the market.
Cargill Inc. (U.S.), Tate & Lyle (U.K.), Ingredion Inc. (U.S.), Roquetta Freres SA (France), and Sudzucker AG (Germany) are some of the major players operating in this market. These companies are also now adopting different strategies like active acquisitions, new product launches, and expansions to gain a stronger hold on the market.
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The global market for low-intensity sweeteners has been analyzed and forecasted on the basis of following segmentation:
- Type: Xylitol, Trehalose, Isomaltulose, Tagatose, Allulose
- Application: Bakery, Beverages, Confectionery, Dairy, Ice-creams, & desserts, Table-top sweetener, Pharmaceuticals
- Geography: North America, Europe, Asia-Pacific, RoW