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Top 10 Care Chemicals Market: New Product Launches is the Key Strategy Adopted by Leading Market Players

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Clariant AG (Switzerland), BASF SE (Germany), and Sun Chemicals Corporation (U.S.) carried out the maximum number of strategic developments between 2015 and 2016.  In November 2016, Clariant AG launched Vivsonic and Vivtroze, a highly effective UVB filter to be used in Cosmetic ingredients. In May 2015, Clariant AG launched a natural Plantasens, a moisturizer which would help formulators in providing treatment for different skin types. With increasing preference for natural ingredients, the product will help strengthen the company’s skin care segment.

Sun Chemical Corporation (U.S.) is another active player in the care chemicals market. In October 2016, the company launched a new SunSHINE Mystic Black Pearlescent Pigment at in-cosmetics Latin America. The new pigment could be used to create bold formulations for lipsticks, mascaras, eyeliners, eye shadows, and nail polish. This has helped the company to expand its product portfolio.

BASF SE (Germany) is focused on strengthening its foothold in the care chemicals market through facility expansions. In October 2016, the company announced the construction of a new plant for the production of Vitamin A in Ludwigshafen, Germany. This expansion will increase the total vitamin A production capacity by 1,500 metric tons. Vitamin A produced by BASF is widely used in the cosmetic industry. In October 2015, BASF announced to expand its waxes and emollients production capacity, by constructing a new plant at Shanghai, China. This will help the company cater to the rising demand of personal care and cosmetic products in Asia-Pacific.

The awareness towards personal hygiene and cleanliness is generating demand for care chemicals.

Care chemicals are used in cosmetics and other personal care products. Cosmetic pigments, fragrance ingredients, and color cosmetics are some of the widely used care chemicals.

Cosmetic pigments are used in manufacturing cosmetic and personal care products for color enhancement. With the increasing demand for various cosmetic & personal care products, the use of cosmetic pigments is also increasing. Consumers presently are demanding products that enhance their skin tone. This has increased the demand for cosmetic pigments such as TiO2 and ZnO, which are widely used in root makeup products. Cosmetic pigments are used in nail products, lip products, eye makeup products, facial makeup products, hair color products, special effects, and special purpose products.

The lifestyle and consumer preferences changes within a short period of time. The product life cycle of a particular fragrance is becoming shorter, due to the increase in competition among manufacturers to diversify their product portfolios. Traditional fragrances such as rose, jasmine, and lavender still occupy significant market share; however, consumers continue to demand new fragrances, which has led to the conception of many new essences such as wood, chocolate, and vanilla. These fragrances are being introduced in consumer products such as soaps, deodorants, and shampoos. With the evolving consumer preferences, manufacturers are driven to introduce products with diverse fragrances.

Active ingredients for cosmetics is another fast growing segment due to accelerating demand for sun protection, anti-aging, and skin whitening creams. The rise in global warming and increase in temperature is affecting the skin epidermal layer. The harmful radiations from sun destroy the epidermal layer leading to water loss and dryness in skin, thus, destroying the cell and further causing pigmentation disorder, skin cancer, wrinkles, blemishes and the sun burns among others. To protect the skin from such effects, people are getting more conscious of using a variety of products to treat their skin and avoid such situations of their skin getting damaged with the environmental effects. There is a surge in use of sun protection products with a variety of options to suit every skin’s need. From varying SPF (sun protection factor) to additional benefits like pigmentation control, the sun protection products are gaining momentum.

There are many players in the care chemicals market such as AkzoNobel N.V. (Netherlands), BASF SE (Germany), Clariant AG (Switzerland), Evonik Industries AG (Germany), and Lonza Group Ltd. (Switzerland) Major manufacturers based in this region are experiencing various challenges such as, competition from new & existing players, pressure from environmental agencies, and demand for eco-friendly products

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Top 10 Care Chemicals Market: New Product Launches is the Key Strategy Adopted by Leading Market Players


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