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068. How To Create Sales Funnels And Lead Magnets That Work With Aaron Fletcher

Aaron Fletcher on How To Create Sales Funnels And Lead Magnets That Actually Work!


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Resources Mentionedaaron-headshot-16-9


Books mentioned

  • My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
  • The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
  • The Catcher in the Rye
  • Green Eggs and Ham
  • Influence: The Psychology of Persuasion, Revised Edition
  • Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
  • Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
  • How to Win Friends & Influence People

Podcast episodes mentioned

  • 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle
  • 009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter
  • 026. Survey Funnel Formula with Ryan Levesque – How to Ask your way to profit
  • 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully
  • 061. Kevin Rogers On Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale

Key Points (Timestamps)

  • 00:39 — Intro and overview
  • 01:09 — Aaron Fletcher and Ash Roy discuss the value of sales funnels and lead magnets
  • 02:03 — Why it’s important to listen to podcasts for business success
  • 03:28 — Why most business owners don’t monetize
  • 07:00 — Often the best thing for entrepreneurs to do is to go on an “Information Diet”
  • 08:06 — What strategy as a business owner are you executing with ferocity?
  • 10:50 — How to approach the lead magnet creation process and why a lead magnet is so important
  • 12:06— The 2 things that make all the difference in the world when it comes to building a successful business
  • 14:57 — “Websites are one of the least important parts of business success” — Aaron Fletcher
  • 16:30 — The two forces you always competing against in marketing
  • 18:08 — Three reasons why walking your prospects through the lead magnet on the thank you page is valuable
  • 18:38 — How to get leads via facebook for a very low lead acquisition cost while increasing your webinar leads
  • 20: 56 — Your customer’s value map is the ultimate form of empathy
  • 21:52 — “Delivery systems will always change” — Aaron Fletcher
  • 23:20 — Every marketing message must have three things
    • a metric
    • a timeline
    • A transformational outcome / why
  • 27:30 — The one page funnel framework and why that works
  • 28:27 — What are the biggest and common challenges when it comes to sales funnels and how to overcome
  • 29:31 — Outsource 100% of the tasks but 0% of your strategy
  • 30:05 — Why it’s important to do and understand the task before outsourcing it
  • 31:55 — Your success is measured on the number of ‘build measure learn‘ cycles” — Aaron Fletcher
  • 33:43 — “Simple” doesn’t mean easy
  • 34:58 — It’s a good idea to spend no more than 15% on planning and 85% of your time on execution
  • 35:58 — How to create a swipe file to build a library of the top sales funnels in the world!
  • 37:18 — Key actions you can take from this podcast
    • Keep things simple
    • Persist with your strategy
    • Get clear on your audience’s problem with your lead magnet
    • Don’t assume your website is a be-all and end-all
    • Build measure and learn cycles
  • 38:44 — How Aaron Fletcher struggled with the imposter syndrome and how he overcame it
  • 39:38 — Building 99% of your funnel with no shopping cart is the same as 0%
  • 38:58 — Aaron graciously offers his lead Magnet video to us. Thank you Aaron!
  • 43:22 — The one thing you can never recover in life is time
  • 44:37 — Look at the opportunity cost of your client not working with you and derive your hourly rate from that value!
  • 45:32 — Books that have had the biggest impact on Aaron Fletcher and why
  • 49:41 — How listeners get in touch with Aaron

This post first appeared on Productive Insights, please read the originial post: here

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068. How To Create Sales Funnels And Lead Magnets That Work With Aaron Fletcher


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