Aaron Fletcher on How To Create Sales Funnels And Lead Magnets That Actually Work!
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Resources Mentioned
- www.ProductiveInsights.com/podcast-setup
- http://www.Fletchermethod.com
Books mentioned
- My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
- The Catcher in the Rye
- Green Eggs and Ham
- Influence: The Psychology of Persuasion, Revised Edition
- Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
- Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
- How to Win Friends & Influence People
Podcast episodes mentioned
- 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle
- 009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter
- 026. Survey Funnel Formula with Ryan Levesque – How to Ask your way to profit
- 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully
- 061. Kevin Rogers On Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale
Key Points (Timestamps)
- 00:39 — Intro and overview
- 01:09 — Aaron Fletcher and Ash Roy discuss the value of sales funnels and lead magnets
- 02:03 — Why it’s important to listen to podcasts for business success
- 03:28 — Why most business owners don’t monetize
- 07:00 — Often the best thing for entrepreneurs to do is to go on an “Information Diet”
- 08:06 — What strategy as a business owner are you executing with ferocity?
- 10:50 — How to approach the lead magnet creation process and why a lead magnet is so important
- 12:06— The 2 things that make all the difference in the world when it comes to building a successful business
- 14:57 — “Websites are one of the least important parts of business success” — Aaron Fletcher
- 16:30 — The two forces you always competing against in marketing
- 18:08 — Three reasons why walking your prospects through the lead magnet on the thank you page is valuable
- 18:38 — How to get leads via facebook for a very low lead acquisition cost while increasing your webinar leads
- 20: 56 — Your customer’s value map is the ultimate form of empathy
- 21:52 — “Delivery systems will always change” — Aaron Fletcher
- 23:20 — Every marketing message must have three things
- a metric
- a timeline
- A transformational outcome / why
- 27:30 — The one page funnel framework and why that works
- 28:27 — What are the biggest and common challenges when it comes to sales funnels and how to overcome
- 29:31 — Outsource 100% of the tasks but 0% of your strategy
- 30:05 — Why it’s important to do and understand the task before outsourcing it
- 31:55 — Your success is measured on the number of ‘build measure learn‘ cycles” — Aaron Fletcher
- 33:43 — “Simple” doesn’t mean easy
- 34:58 — It’s a good idea to spend no more than 15% on planning and 85% of your time on execution
- 35:58 — How to create a swipe file to build a library of the top sales funnels in the world!
- 37:18 — Key actions you can take from this podcast
- Keep things simple
- Persist with your strategy
- Get clear on your audience’s problem with your lead magnet
- Don’t assume your website is a be-all and end-all
- Build measure and learn cycles
- 38:44 — How Aaron Fletcher struggled with the imposter syndrome and how he overcame it
- 39:38 — Building 99% of your funnel with no shopping cart is the same as 0%
- 38:58 — Aaron graciously offers his lead Magnet video to us. Thank you Aaron!
- 43:22 — The one thing you can never recover in life is time
- 44:37 — Look at the opportunity cost of your client not working with you and derive your hourly rate from that value!
- 45:32 — Books that have had the biggest impact on Aaron Fletcher and why
- 49:41 — How listeners get in touch with Aaron
