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064. 9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)

9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)

 

Resources MentionedRhode podcaster mic

  • Pew Report : http://www.journalism.org/2015/04/29/podcasting-fact-sheet/

Related / Mentioned Podcast Episodes:

  • 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing
  • 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle
  • 018. How To Build An EIGHT figure Business – With Buck Rizvi
  • 022. $50 Million and Counting …. With Ed O’Keefe
  • 039. Podcasting for Entrepreneurs with John Lee Dumas
  • 048. John Logar On How To Use High Value Consulting To Increase Profitability
  • 050. James Schramko On Frameworks For Business Profitability And Lifestyle

Key Points (Timestamps)

  • 00:09 — Intro and overview
  • 01:03 — Reason #1 Podacsting Is probably the fastest growing medium in content marketing
  • 02:00 — Reason #2 Podacsting doesn’t require a screen for you to consume it
  • 02:31 — Reason #3 Podcasting is a very intimate medium. John Lee Dumas believes the human voice is the first thing we connect with in our lives
  • 03:15 — Reason #4 Content consumption on mobile devices is growing (independantly of desktop content consumption)
  • 03:49 — Reason #5 Having a podcast is like having your own radio station at a fraction of the cost
  • 04:24 — Reason #6 Cars are increasing being built with Apple’s carplay installed
  • 04:42 — Reason #7 Podacsting requires minimum time investment compared to other content media
  • 05:22 — Reason #8 Podacsting builds massive authority (by featuring leading people in your industry)
  • 06:20 —Reason #9 Podacsting allows you to establish a foundation for a very strong relationship with key influencers and world leading authorities


This post first appeared on Productive Insights, please read the originial post: here

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064. 9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)

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