Realtors, agents, brokers, you name it. Anyone who’s involved in the complex world of real Estate knows the importance of effective marketing. In fact, at least 90% of success in real estate is reliant on marketing, and this explains why businesses in this industry are setting up larger budgets every year for advertising and brand building.
Then again, even with a large volume of resources at hand, a real estate professional will still need to approach their marketing properly.
Let’s look at a few best practices in marketing your real Estate Business.
Potential clients will appreciate it if you give them a convenient means of contacting your business. Aside from providing your office’s contact details at the foot of your website, you can also install a live chat plugin which your clients can use to talk to you directly.
Another strategy is to include a call-to-action in the content you produce. The CTA should direct potential clients to your contact page and fill form. This will help you capture leads easily.
If your site doesn’t look as good on a smartphone screen as it does on a PC monitor, then you might want to make it more mobile-friendly. Considering the fact that the mobile penetration rate is increasing year by year, it’s only proper to align your marketing efforts with the needs of potential clients who are on-the-go.
Since 2015, Google has been rewarding websites that have a mobile-friendly design and functionality. So, by optimizing your site for the mobile crowd, you are not only generating leads through smart devices, but you are also making your real estate business more visible online.
While lead generation provides the opportunities, it’s lead scoring that turns these opportunities into income. It makes it easier for you to focus your time and energy on prospects who are likely to seal the deal.
With the right CRM tools, you can score leads and determine if they are “warm” enough to enter sales territory. To support these tools, make sure you have a well-defined ideal client profile and informative sales collaterals that can help push your leads further down the funnel towards conversion.
If you are running an email campaign, make sure your newsletters are substantial. Focus on infusing it with information that’s relevant to your prospects.
Your newsletters should include important news and tips related to your industry. If you’re a seller’s agent, you can feature prime listings through your newsletters. You can also include information on the best places to find great real estate deals. You may want to include information such as history and demographic data.
It’s no secret that social media marketing has become an important game changer in the real estate industry. It has become a cost-effective way to advertise properties and give real estate brands a much-needed boost in their revenue.
Going beyond advertising, social media also offers a valuable way to connect with your clientele. Posting client testimonies, directly responding to inquiries, and any means of direct engagement using social media can definitely help you attract more opportunities.
Want help with marketing your real estate business? At OneVirtual Solutions, we strive to give you the best possible results in achieving your business goals.
Set an appointment today and see how we can help you improve your marketing numbers.
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