When you have a trade show display, you need to make every square inch count, because you don’t get that many of them. Ten feet by ten feet, that’s all you get. Possibly twenty by twenty, if your company is willing to shell out the big bucks. In a sea of trade show booth displays, it can be a struggle to stand out and get noticed by prospects, especially with such limited space.
When business professionals want to really stand out, they can’t simply adjust one or two things here and there, they need to reframe how they approach common problems. So, what if, instead of a mere hundred square feet, you had access to the whole showroom? That is exactly the kind of capability Drones provide you at a trade show. When the ground is full, look to the air. Trade show drones provide a unique way of overcoming space limitations, as well as shattering the old way of doing things.
Drones provide professionals with a new dynamic in treading the trade show waves. They can provide unparalleled advertising opportunities, innovative access to customer data, and that special “wow” factor marketers are always chasing.
The uses for drone advertising at a trade show are limited only by the imagination of the pilot. The most straightforward use is creating a moving billboard. Instead of a stationary sign at the booth, marketers are using pairs of drones to fly billboards through the convention space, taking the advertising to their customers. Since humans are normally drawn to movement, and drones are new enough to still be a novelty, this is a great way to grab eyes. While there are prototypes for digital billboards retailing for upwards of $20,000, drones can modernize traditional banners for a much more reasonable cost.
Trade show drones also provide marketers an exciting new way of garnering consumer and prospect data. Drones are already being put to use by municipal authorities for crowd monitoring and control, and marketers should take notice. Gone are the days of roaming the trade show floor guesstimating the size of competitor crowds and intuiting what is working and what isn’t. In mere seconds, a drone can provide a real time, bird’s-eye view of a trade show crowd, so advertisers can see where the crowd is drawn and how long they stay there. This provides an exceptional way to capture and analyze data about the quality of trade show display Marketing campaign tactics. Using data analysis software tools, companies can turn previously qualitative, intuitive insights gleaned at trade shows into quantitative data and integrate it into their overall marketing strategy.
Perhaps the most humanistic benefit to using drones as advertising tools is the fun factor they provide. Trade show drones are new. Trade show drones are a novelty. Trade show drones are really quite amusing. Marketers that invest in this technology now will get the infamous “early-mover” bonus. One does not have to be a marketing guru to imagine show displays making use of the interactive nature of drones. Whether it is as simple as hovering it a few inches off the ground, or as monumental as virtually allowing participants to soar through the host city while standing within a ten by ten foot booth space, drones foster attendee engagement. All of this interaction and attention, of course, influences move visitors to chat with sales representatives.
There has never been a better time to bring trade show drones into your overall marketing plan. If done properly, trade shows are a great way to show customers, employees, and stakeholders how much energy and goodwill your company has. When a company makes strides to rise above the competition, it can create a valuable positive impression. Trade show drones are not the end-all-be-all but with the right people and strategy in place, drones can take campaigns to the next level. Trade show drones are tools that can take a good marketing strategy, and make it a great one.
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