An anonymous reader writes: IMAX is getting into the Virtual Reality business. Tthe company has announced that it is teaming up with Google to build cinema-quality virtual reality video cameras. It is also planning to launch virtual reality "locations." The cinemas will be opened in shopping malls, much like traditional movie theatres. There are six reportedly planned for this year, including in Los Angeles and China. From the Verge report: IMAX chief executive Richard Gelfond told The WSJ that he imagined that the VR content would be tied to existing movie franchises, that they would last around 10 minutes and cost between $7 and $10. The idea, suggests Gelfond, is to create a VR experience that's better than what you can get at home -- the same way that a movie theater is better than your living room TV.
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