Facebook should be Regulated like a cigarette company, because of the addictive and harmful properties of social media, according to Salesforce chief executive Marc Benioff. From a report: Social networks would be regulated "exactly the same way that you regulated the cigarette industry," Benioff told CNBC at the World Economic Forum in Davos. "Here's a product -- cigarettes -- they're addictive, they're not good for you, maybe there's all kinds of different forces trying to get you to do certain things. There's a lot of parallels. I think that, for sure, technology has addictive qualities that we have to address, and that product designers are working to make those products more addictive, and we need to rein that back as much as possible," he added. Benioff, who founded B2B cloud computing company Salesforce in 1999, and is now worth more than $4bn, suggested that regulation of some form was inevitable for the technology industry. "We're the same as any other industry," he said. "Financial services, consumer product goods, food -- in technology, the government's going to have to be involved. There is some regulation but there probably will have to be more."

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