2018-10-22 22:41
For nearly 25 years, Amazon has worked to define and evolve the concept of online commerce. And as if that wasn’t enough, Amazon Go is beginning to redefine how we think of the traditi… Read More
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Blog - Mobivity Blog
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Mobivity mobile marketing blog covers a variety of mobile marketing, SMS text message news, marketing information, advice and tips.
2018-09-26 19:56
The Mobile World Congress Americas (MWCA) event was another great success this year, with over 22,000 attendees coming out to see the newest cutting-edge technology. For us, perhaps the most… Read More
2018-09-17 19:32
In today’s modern era of consumer marketing, it’s all about the offers. There’s an incredible amount of competition in nearly every consumer industry, and for many business… Read More
2018-09-06 22:55
When it comes to running a successful business, having the right tools and processes in place are a must. But as any business owner knows, your employees and staff are the keys to ensuring t… Read More
2018-08-24 21:58
Millennials this, millennials that. Maybe it’s self-centered of me, a millennial, to think that most marketing strategies seem to be focused on us. Although millennials are on the cusp… Read More
2018-08-17 21:39
Our texts are a sacred space. If you’re one of the lucky marketers who has persuaded customers to opt-in to your subscriber list, you need to remember that the way they expect to commu… Read More
2018-08-07 16:50
Or at the very least, it’s on the way out, and here’s why we think you should be more strategic about it.
At first glance, discounting seems like a great way to boost customer fr… Read More
2018-07-25 18:16
When first starting out, many marketers feel like their data can be a bit insurmountable. Although you probably know that leveraging your data correctly will increase customer visit frequenc… Read More
2018-07-20 21:18
#ShapeTheFuture
The MMA hosted another spectacular show this year, with executives from all over the world gathering to share their knowledge to help define the future of mobile marketing.
I… Read More
2018-06-19 18:37
In the restaurant industry, customer engagement refers to the connections a business makes with their guests. No matter the communication channel, brands must understand their customers&rsqu&hell…Read More
2018-05-14 18:45
As a restaurant owner, you’re pulled in a million different directions. Between keeping on top of menu offerings, guest experiences, and making sure your business stays profitable, you… Read More
2018-04-30 16:47
The Challenge
With competition in the casual dining industry stronger than ever, and decreasing profits caused by the rising costs of food and labor, one $2 Billion casual dining chain decid… Read More
2018-04-19 20:36
Held each year in sunny Phoenix, Arizona, the Restaurant Leadership Conference, or RLC, is a smash-hit gathering of the most progressive and influential individuals in the restaurant industr… Read More
2018-04-09 12:56
You may have noticed that customer expectations are changing. Companies like Amazon have set a new standard by interpreting every click to provide a more personalized and satisfying experien… Read More
2018-04-03 19:51
In an increasingly customer-centric world, many brands are trying to determine how to communicate with their customers in a way that will drive visit frequency, and ultimately sales, for the… Read More
2018-03-21 16:30
Business owners are always in need of the best tools to make their location profitable. Measuring success seems simple: consistently strong or increased sales, satisfied customers that retur… Read More
2018-03-02 18:44
Since the introduction of Apple’s iOS App Store in the summer of 2008, the number of applications on iOS alone has risen from an initial 500 applications to millions in just a few year… Read More
2018-02-15 23:39
Smashburger, the national better burger restaurant known for its fresh, smashed to order burgers, knows that driving customer engagement and satisfaction is essential in increasing revenue… Read More
2017-11-28 00:45
In today’s competitive business environment, cost cutting and streamlining your processes are crucial for survival. There’… Read More
2017-11-14 19:44
Making the Most of Inactive Subscribers
You, and many other business owners know that text messaging is a great way to… Read More
2017-07-26 19:23
Salons are in the business of beauty. While talented artists practice the latest trends on tresses, most salon owners must rely on more than skilled stylists to see… Read More
2017-07-19 17:39
Over the years, the Point-of-Sale (POS) has taken on many different faces. At its core, the POS is simply the location where a transaction takes place – and th… Read More
2017-06-28 23:10
When done right, presenting your customers with an up-sell opportunity creates increased satisfaction, improved retention, and (somewhat obviously) drives higher rev… Read More
2017-06-23 22:35
It’s nice to know what causes a particular outcome or event. Being able to identify causality informs our decisions; the pain of… Read More
2017-06-15 23:48
Why the best new browsing buddy is your device.
If you’ve been out on a shopping spree recently, you might have n… Read More
2017-06-02 21:06
A guest’s experience ranks high among the most important factors for businesses to build loyalty and drive revenue. Through trial and error, salon owners have… Read More
2017-05-24 16:00
Salons that deliver an exceptional guest experience are likely to be successful, popular, and drive more revenue. Beyond a pleasant, relaxing atmosphere and skilled… Read More
2017-05-22 17:45
One of the many benefits of SmartSuite is that it’s ready to work for you out of the box. Following installation in your location, there is very little require… Read More
2017-05-15 16:41
It’s no secret that technology has changed the customer experience for many industries, and salons are no exception. Today’s salon clients are busier tha… Read More
2017-05-11 17:26
If restaurants see that a coupon or offer that they are sending is particularly popular amongst their customers, they know it will drive traffic through their doors… Read More
2017-05-05 20:50
At this point, restaurant owners should be aware of the new menu labeling laws that will apply to chain restaurants with more than 20 locations. If you are unaware… Read More
2017-04-26 21:39
Perhaps the most important goal of customer engagement is to create positive feelings about your brand to build strong, lasting relationships with your customers. If… Read More
2017-04-24 18:04
The question of marketing attribution – primarily what’s working and what’s not – has plagued businesses and marketers for as long as there h… Read More
2017-04-19 19:56
Salon owners and operators want to make the most of every guest’s visit to their location. That means ensuring that all clients are offered the full range of p… Read More
2017-04-14 22:40
When a brand sends a text message to their customers, it’s likely for one of two main reasons. Promotional messages are used primarily to drive awareness and s… Read More
2017-04-07 23:37
Marketing offers are generally sent to customers with the goal of producing increased ticket sizes, improving customer loyalty, or creating awareness of a new item o… Read More
2017-03-31 22:23
Mobile coupons can be incredibly powerful marketing tools. For marketers who want to employ the three dimensions of personalization, mobile coupons are the best vehi… Read More
2017-03-27 19:44
In the Ultra-Competitive Salon Industry, Mobivity’s SmartSuite Pro Package is the Solution
It’s no secret t… Read More
2017-03-25 00:26
As a business owner, choosing the best media to market your restaurant can be challenging. When compared side by side, SMS outperforms both free-standing inserts (FS… Read More
2017-03-16 23:36
The Telephone Consumer Protection Act (TCPA) protects consumers by restricting the use of telephone and SMS solicitations such as telemarketing and automated phone e… Read More
2017-03-08 21:29
Transforming One-Time Customers Into Loyal Relationships
As a business owner, it’s no surprise that repeat customers are im… Read More
2017-03-02 23:21
A common question we get asked is if we provide text club subscribers to our clients. The simple answer is that we do not upload lists of subscribers, and this post wil… Read More
2017-03-01 22:19
A QR code is probably the most recognizable type of barcode around today. You’ve surely seen the array of black and white squares and squiggles on stickers or in… Read More
2017-02-24 17:07
With our SmartSuite platform, we consistently strive to be on the cutting edge of communication between brands and their customers – enabling over 40,000 location… Read More
2017-02-21 20:40
When you hear things like “mobile usage has overtaken desktop computer usage,” and “people spend more time in mobile apps than they do watching TV,&rd… Read More
2017-02-17 20:08
According to consumer insights gathered by emnos, shoppers aren’t just looking for useful grocery coupons, they want relevant grocery marketing solutions in the f… Read More
2017-02-15 22:19
Predictive marketing is an incredibly powerful tool. Simply put, it allows you to build more effective marketing campaigns by targeting your customers as individuals, i… Read More
2017-02-07 17:58
The restaurant industry is no stranger to struggle. As you might know, 59% of restaurants fail within the first 3 years. Due to tighter profit margins, lack of capital… Read More
2017-01-31 16:45
If you read our blog post on The Power of Personalization in Three Dimensions, you understand the influence that personalization has your on customers’ buying hab… Read More
2017-01-25 21:10
When people hear the term “big data” they often associate it with the online world – and who can blame them? Many recent studies of big data refer to… Read More
2017-01-19 23:08
We all love our phones.
Most people have a cell phone with them at all times. The Daily Mail recently published findings from a s… Read More
2017-01-18 22:39
Personal, please!
If you use the internet, you’re no stranger to personalization (whether you’ve realized it or not)… Read More
2017-01-11 20:40
After spending what feels like years of your life creating and promoting a text club, it can be frustrating when you see your subscriber numbers begin to drop. To help… Read More
2016-12-02 23:52
Apps are pretty amazing.
They deliver the weather, your favorite shows, and make it possible to throw birds at pigs without getti… Read More
2016-11-22 18:37
Expanding personalization beyond what you have for dessert.
Yogurtini, one of the earliest entrants to the customizable “ma… Read More
2016-11-01 15:08
Text message marketing is about nuance. It has to be. Mobile phones evoke significant emotions within their owners.
If you are a… Read More
2016-10-21 22:50
This is the final blog in my three post series examining the capabilities we’ve identified which are required to deliver customer relevant, localized, targeted, a… Read More
2016-10-14 22:57
But I’m not a kid anymore. Now that I’m on the other side of forty, and have kids of my own, birthdays have turned into a week-long celebration of free offe… Read More
2016-10-13 15:30
This blog is the second of three examining the key concepts for successful restaurant marketing. In this post, we examine relevance and what’s required to have at… Read More
2016-09-28 17:00
This blog is the first of three examining the key concepts for successful restaurant marketing. In this post, we’ll start by examining the current state of the re… Read More
2016-09-19 20:53
Why the Proof is in The Purchase
You own a businesses and you have questions: What are my customers buying? Do they buy it repeat… Read More
2016-09-13 20:34
As more restaurant and retailers look to target customers on the move, SMS is becoming an increasingly important part of an effective multi-channel marketing mix… Read More
2016-07-29 19:50
E-Commerce giant Amazon announced in a press release that this year’s Amazon Prime Day – July 12, 2016 – was the biggest sales day ever for the compan… Read More
2016-07-15 16:10
Surprised by the record-breaking hype surrounding Pokémon Go? Sure, we’re impressed, but we get it.
Mobile marketers… Read More
2016-07-14 23:24
“To understand why the TCPA is so critical to businesses and consumers today, you should understand its purpose.”
You… Read More
2016-07-12 21:30
Studies have shown that personalization is key to increasing customer frequency, spend, and engagement.
Today’s digital mar… Read More
2016-07-07 17:20
At Mobivity, we’ve been working hard to pioneer data driven technologies that bring personalized, targeted marketing solutions to the offline, brick and mortar marketplace. In the onli… Read More
2016-07-05 16:15
On May 16 the U.S. Supreme Court made a significant decision in the case of Spokeo, Inc. v. Robins, that directly impacts the Telephone Consumer Protection Act (TCPA) and the future of mobil… Read More
2016-07-01 18:30
In May 2016, Mobivity surpassed 3 million daily SmartReceipt transactions, an impressive accomplishment for our team! But after the celebrations, we considered the potential impact of all th… Read More
2016-05-02 19:31
Mobivity is proud to announce that Arizona State University’s W. P. Carey School of Business Department of Marketing has chosen our Executive Chairman, William Van Epps, as the recipie… Read More
2015-11-13 16:45
The marketing establishment has been collectively shaking its head over a complex ruling that requires opt-out information in SMS text messages sent by automated systems.
This is a matter… Read More
2015-10-01 12:00
Mobivity will power mobile sweepstakes and text2win campaigns, as well as other marketing campaigns and promotions for the SUBWAY® partnership with the Washington Redskins this football… Read More
2015-09-18 15:00
His presentation addresses the data challenges commonly faced by food service firms: Too much data; not enough data; uncertainty about customer trends.
PHOENIX, AZ — (Marketwired &nd&helli…Read More
2015-09-17 12:00
“We’ve been pleased with how efficiently and well Mobivity’s SMS technology has enabled the Wild to build fan engagement using text message marketing,”
PHOENIX, AZ… Read More
2015-09-10 12:00
Annual list showcases the 20 Most Promising Digital Marketing Solution Providers 2015. Mobivity makes it to CIOReview’s top Digital Marketing Solution Providers list for its expertise… Read More
2006-06-07 11:16
A Pennsylvania federal judge has brought clarity around the issue of text messages, automatic telephone dialing systems, and the Telephone Communications Protection Act (TCPA). On March 20… Read More
2006-06-07 11:16
Acquisition Expected to Expand Mobivity’s Deployment to More than 17,000 Locations PHOENIX, AZ – March 13, 2014 – Mobivity Holdings Corp. (OTCQB: MFON), an award-winni… Read More
2006-06-07 11:16
Former Vice President of Corporate Advertising and Marketing at General Motors and Lead Executive, Marketing and Sales at the National Football League Becomes Independent Director… Read More
2006-06-07 11:16
By Jeff Hasen Mobivity Chief Marketing Officer Butterfingers were all over Super Bowl XLVIII, starting when Peyton Manning let the first snap go through his hands, continuing with a spot for… Read More
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