Those who study people who start their own businesses tell us that the UK is unique in that while our small business sector is comparable in size to others in Europe, it employs substantiall… Read More
For businesses of any size, PR is a powerful marketing tool. The combination of 24 hour newsfeeds grabbing more of our attention, and scepticism towards advertising claims, mean that this is… Read More
On last weeks show The Apprentice, the ladies team was heavily criticised for using their feminine charms to gain an edge in business. Tasked with buying fruit and veg to sell and generate t… Read More
The basic idea behind CRM - making data on all customer interactions available to everyone who is customer facing - has to be a good idea. If that data is then turned into information that o… Read More
Subscribe to Strategy And Marketing
Get updates delivered right to your inbox!