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Strategy And Marketing Blog


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News and views on business topics with particular emphasis on strategy and marketing, SME issues and raising equity finance. Business news for East of England also included.
2016-03-19 18:53
For businesses of any size, PR is a powerful marketing tool. The combination of 24 hour newsfeeds grabbing more of our attention, and scepticism towards advertising claims, mean that this is… Read More
2016-03-19 18:53
On last weeks show The Apprentice, the ladies team was heavily criticised for using their feminine charms to gain an edge in business. Tasked with buying fruit and veg to sell and generate t… Read More
2016-03-19 18:53
The basic idea behind CRM - making data on all customer interactions available to everyone who is customer facing - has to be a good idea. If that data is then turned into information that o… Read More

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