I remember when I first saw a billboard advertising The Angry Birds Movie — I glanced at it, no doubt with a puzzled look on my face, before turning to my friend and saying, “Isn’t that…” Before I could finish, he said, “five years too late?” He was wrong — I was only going to say three or four.
It’s fair to say that the heyday of Angry Birds has come and gone, but Rovio is still making new games in the franchise along with the admittedly star-packed feature film hitting theaters today. Box office success is no sure thing, so Rovio is pulling out a tried and true carrot to get tickets sold and people in seats — a bonus game level!
Inveterate completionists and Angry Birds stalwarts will get a reward for watching the entirety of The Angry Birds Movie just by turning on their phones — after the movie’s over. The dark future of the cinema is not yet manifest, after all. Angry Birds Action! is one of Rovio’s latest, which sees Red busting up obstacles and rescuing eggs through pinball-like gameplay — fun, and also makes us want an actual Angry Birds pinball table, which exists because of course it does. During the end credits, moviegoers can turn their phones back on (you turn them off, riiiiiight?), launch Angry Birds Action!, and instantly get the exclusive Piggy Island level.
How’s that work? Rovio calls it movie magic, but the wizardry is all technical. During the end credits, an inaudible sound signature will start playing behind whatever song they’ve used to send the movie off. The app will recognize that sound signature and prompt it to download the bonus level.
Bonus content for the game is all over the place, apparently. There are also BirdCodes around the world that can be scanned, which can be found on Lego and H&M products, in McDonald’s Happy Meals, and in Walmart stores. More than 1 billion (with a b) such codes exist, which all unlock rewards and mini-games. Most of that stuff can also be paid for with in-app purchases, but if you want to keep a free app free, the BirdCodes are one way to do it.
This story was originally published at Would You Go See the Angry Birds Movie Just to Unlock a New Level?