Coffee for people who don’t like drinking coffee? In a world with Soylent, why not? Go Cubes take coffee — especially the caffeine — and condense it into chewable form for easier consumption. It’s solid, cold brew coffee for the solid, cold rationalist — Go Cubes might not be as pleasurable as sipping a hot cup of coffee, but it makes an awful lot of sense for anyone chasing efficiency.
Go Cubes are made by Nootrobox, leaders in nootropics. It’s the formal word for the use of brain-stimulating substances — it’s sort of a new field devoted to finding and developing man-made and natural substances to help get the brain going. In the case of Go Cubes, that includes, but isn’t limited to, caffeine. There’s no interest in totally abandoning the coffee experience, though — the chewy cubes are made from cold brew coffee, with two cubes amounting to the equivalent of one cup of coffee. There are even flavors to choose from, with the cubes coming in mocha, latte, or pure drip.
Of course, that math is a little fuzzy. One of the selling points of Go Cubes is that the amount of caffeine in a cup of coffee is inconsistent, so saying two cubes equals one cup very much depends on where you’ve been getting your coffee. With Go Cubes, you can use some more concrete numbers — each cube has 50 mg of caffeine, along with a selection of other supplements like L-theanine, B6, and methylated B12. Those additional substances are said to help the caffeine produce mental clarity and focus, instead of causing jitters and crashes. Plus, you always know what you’re getting.
There’s one more benefit for the cold rationalist. If two cubes do indeed equal one cup of coffee, they’re cheaper than buying a cup every day (although that goes out the window if you make your own or get yours from the office coffee machine). Go Cubes come in packs of four cubes, which in turn are sold either 6 or 20 at a time for $20.70 or $53.10. On top of that, you can get a 10 percent discount for signing up for a monthly subscription to Go Cubes. Getting a pack of 20 nets you 80 Go Cubes, or 40 cups of coffee for $53.10. Needless to say, Starbucks isn’t competing with those prices.