In the real estate world, every successful story begins with a persuasive presentation. Realtors are aware that without a good presentation, their clients will not have enough information to decide whether they should purchase the Property or not. With the increase of video usage in this industry, realtors have turned to Recording Property Walkarounds to create a better and more persuasive presentation for their clients. To make sure that you give them a complete picture, we bring you a few things you should keep in mind when recording property walkarounds:
1. Record in landscape mode
With all the innovations on the mobile phones market, especially with the camera improvements, users are trying various options to record the best video. The most important criteria for good video material is definitely the landscape mode. Even though a portrait can seem like the logical way to get a good video, keep in mind that videos are mostly viewed on a big screen and that even watching them on a mobile phone is reducing the quality. Recording in landscape mode will ensure the viewer gets the best presentation of the property and he will be able to make more informed decisions based on it.
2. Watch the angle
Even a perfect property can lose its beauty if you are recording it from the wrong angle. It may seem like a small detail, but choosing the best angle will present the property and show as it looks like in real life. For example, if you record the rooms or objects from a bird’s-eye view they will seem smaller than they actually are. Recording from the lower perspective will result in the opposite outcome. To get your client interested in a property, your video has to be authentic. The best solution would be that you record the property from the eye level angle because it is the only way you will provide your clients with a neutral and authentic material. Remember that clients will not buy a property before seeing it for themselves, so try to avoid misguidance in any way.
3. Light it up
When showing houses, don’t forget about the lighting. The perfect lighting for a property means that a subject is illuminated by a bright source of light. The objects in or around the property will not only be brighter, but the viewer will see them clearer and the quality of the video will immediately be bigger. The easiest way to use the best lightning possible is recording during the daylight. As many realtors love to show properties during the day, the same rule applies to the recording property walkarounds. Use natural light as often as you can. Applying filter on a dark video can just destroy it. Secondly, we know that flashlights on our phones help us to find the light in the dark times, but use that option only when you don’t have the alternative. Lighting plays a bigger role in videography than photography because it’s easy to edit, brighten, or apply a filter and get away with dark photo, but doing the same to a video can destroy its quality. As a general rule of thumb, make sure that your subject is illuminated by a bright source of light that’s ideally behind you. Also, your smartphone’s flashlight should only be used as an absolute last resort.
4. Forget about zooming
How many times have you zoomed when taking videos? Trust us, everything above zero is too much. It may seem great when recording family gatherings but avoid it as much as you can when recording property walkarounds. Smartphone cameras are still not that good at zooming in and out of subjects and in real estate it is all about high-quality videos. If you need to focus on something, get up close slowly and then retreat the same way. For example, if you are recording in the kitchen and you want to show that beautiful dining table, you should make few steps towards it and let the viewer see every detail of it. So, the next time when you record a walkaround, keep in mind that a perfect property can lose its beauty because of poor recording skills, but recording the right way will brighten your customers’ day.
See the example below to find out how to record a property walkaround: