‘A whole new way to look at pregnancy’

Of all the people surprised when Jersey Shore’s Snooki revealed two months ago that she was pregnant, perhaps none were more taken aback than the executives at MTV.

“You’re going to see a very different side to both women not just Snooki but Jenni (JWoww), who has a real maternal side,” he added, perhaps with some understatement.

“It’s a whole new way to look at pregnancy.”

Because the executives knew about the pregnancy before many of the Jersey Shore cast members did, they also, it seems, were able to capture reaction shots from various members of the cast. “We do have some of that,” Friedman said, a gleam in his eye.

Friedman was speaking from his midtown Manhattan office, a day before the presentation that will unveil the network’s plan for the next year.wholesale nfl jerseys

Among the more salient nuggets:

Awkward, the high school dramedy Series for which the network has high hopes as it brings the show back for a second season, will be moving to MTV’s anchor night. It will be paired with Snooki JWoww and create one of the more improbable double bills to come along in a while.

Friedman offered some insight into other programs. Teen Wolf, which was launched to much fanfare (if mixed reviews) last year, also returns, with a number of plot elements amped up. “It’s a lot more intense; the stakes are a lot higher this season,” Friedman said, adding that he felt the show would continue to explore what he saw as its theme of “puberty gone wild.” He said that social media has been key, building a fan base even while the series has been off the air.

Among the other ways MTV hopes to capture the youth zeitgeist is the scripted series Underemployed, a single camera look from Six Feet Under veteran Craig Wright at a group of recent college graduates, and Zach Stone Is Gonna Be Famous, which centers on the stand up comedy ambitions of viral video star Bo Burnham.

The network still hadn’t made a decision, Friedman said, on I Just Want My Pants Back, its examination of twentysomethings living an anxiety ridden life in roommate Brooklyn.