Get Even More Visitors To Your Blog, Upgrade To A Business Listing >>

Hootsuite Bought Sparkcentral

This isn’t 100% related to freelance writing, and frankly might belong better on my Make Money Writing Online blog that I’m rebuilding, but it’s is sort of big news for me professionally, even though I’m not involved with either company. Social Media scheduling and user aggregation platform Hootsuite is buying commercial agent platform Sparkcentral.

Will Hootsuite Add Sparkcentral?

Hootsuite and Sparkcentral merger

I use the free version of Hootsuite to build a social media publishing calendar for my various businesses. The pro version gives you more access for more team members. Since I’m the only person at my freelance writing business, I don’t need the team features. The pro version comes with autoscheduling, which curiously is free if you post via the HootSuite app. I might pay for that, but not $29 per month.

I don’t really use Sparkcentral, but I’ve always been very jealous of them. Before I got kicked in the face by cancer last year, I didn’t know about Sparkcentral, but I thought someone could make a fortune building an interface that let marketing people find and contact people who mentioned them, or their issues and topics across all social media. While doing research I came across Sparkcentral, who basically, beat me to it, and went down a whole road I wasn’t even thinking of.

So, now the issue is will Hootsuite add Sparkcentral features and functionality to Hootsuite, or is Hootsuite going to move in the direction of Sparkcentral. I always felt there was much more money in Sparkcentral’s field that in what Hootsuite was trying to do. In fact, I smell venture capital dollars, because I’m pretty sure that Sparkcentral brings in more dough than Hootsuite.

We’ll see if this ends up being a good thing for a small business owner building and managing social media campaigns and a long-term presence on social media.

(Aggh! It looks like I forgot to build, and document how to create a social media campaign. — I’ll start over as soon as I get a chance.)

Hootsuite Bought Sparkcentral originally published at Freelance Writing Blog of ArcticLlama.com



This post first appeared on Freelance Writers ArcticLlama Professional Writing, please read the originial post: here

Share the post

Hootsuite Bought Sparkcentral

×

Subscribe to Freelance Writers Arcticllama Professional Writing

Get updates delivered right to your inbox!

Thank you for your subscription

×