The popular Austin-based maker of coolers, drinkware and ice chests quietly declined to do business with the National Rifle Association and quickly drew scorn for the decision.

Past NRA president and current head of the Unified Sportsmen of Florida, Marion Hammer, sent an alert Friday saying Yeti no longer wished to be a vendor or sell products to The NRA Foundation, a non-profit set up by the Second Amendment member organization to promote youth firearms training. Hammer said the move, coming from one of the most recognized names among outdoor companies without explanation, was unsportsmanlike.

“They have declined to continue helping America’s young people enjoy outdoor recreational activities,” Hammer said. “These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.”

In response to the news, Twitter tags #NoYeti and #BoycottYeti became swamped with posts from gun enthusiasts as the company’s most recent post on Facebook drew over 3,800 comments, the majority slamming the cooler maker.

“As a lifetime NRA member the Yeti products I have will be trashed and I can assure you I will no longer support via purchasing/owning any Yeti products,” said Jeff Tucker in a comment that was liked over 2,100 times. “You have turned your back a large percentage of those who supported your brand and helped build it.”

Outdoor co-op REI has in the past weathered calls to consider dropping their vast catalog of Yeti products over their support of the NRA, and recently distanced themselves from Vista Outdoors, the parent of Smith & Wesson, but there is no indication that the move by Yeti was done to keep REI happy.

Among those celebrating the news from Yeti was Moms Demand Action founder Shannon Watts.

Please be sure to thank @YETICoolers. And go here to make a purchase: https://t.co/zQBacmVVI6

Any company opposed to the @NRA leadership’s deadly agenda deserves our business. https://t.co/c4UuXmnSrf

— Shannon Watts (@shannonrwatts) April 22, 2018

Meanwhile, when speaking of Yeti’s competitors, Orca sells a line of officially licensed NRA-branded coolers while RTIC over the weekend posted the text of the Second Amendment to the Constitution across their Social Media.

The post Yeti Cuts Ties with NRA, sees public backlash on social media appeared first on Guns.com.