2016-03-19 18:53
It has been so gratifying to hear from real people whose words corroborate my hypothesis that cross-sector professional services marketing education makes them more effective at their jobs… Read More
Blog Directory > Business Blogs > Expertise Marketplace - Professional Service Firm business Blog >
Expertise Marketplace - Professional Service Firm Blog
expertisemarketing.typepad.com
Tags:
professional services
professional
marketing
professional services leadership
psli
leadership initiative
services leadership initiative
services leadership
companies
leadership initiative psli
Suzanne Lowe's perspectives on professional services marketing and management
2016-03-19 18:53
Here's a great quote from one of the marketing manager participants in our first Professional Services Leadership Initiative (PSLI). "Thank you so much for all the support during the PSLI co… Read More
2016-03-19 18:53
One of the interactive breakouts during our first Professional Services Leadership Initiative (PSLI @SmithSchool) featured a 20-question quiz, based on a 2006 HBR article "Ending the War Bet… Read More
2016-03-19 18:53
The Professional Services Leadership Initiative (PSLI) had a strong start this week. The professors from the the R.H. Smith School of Business's Center for Excellence in Service were fantast… Read More
2015-09-17 14:36
T. Rowe Price’s senior digital marketer describes the benefits she and her colleagues received from their participation in the first cohort of the Professional Services Leadership Init… Read More
2015-09-14 20:01
Randstad’s North Americas CMO describes the benefits she and her team received from their participation in the 2014-2015 Professional Services Leadership Initiative (PSLI). These inclu… Read More
2015-09-10 15:39
High performing marketers from PwC talk together about the benefits they received from their participation in the 2014-2015 Professional Services Leadership Initiative (PSLI). These include… Read More
2015-07-29 16:53
In filing papers to run for the US presidency, Donald Trump claimed that $3.3 billion of his $10 billion net worth is related to his brand equity.
Journalists and news organizations i… Read More
2015-04-09 17:10
Last fall, a client showed me her company’s new office space. Everywhere I looked, there were no walls, lots of windows, modular desks, cubbies for the storage of employees’ pers… Read More
2015-03-26 15:11
Marketing technology in the professional services arena appears to be on a five-year evolutionary cycle. We looked at four areas:
CRM, marketing automation, contacts management and br… Read More
2015-03-09 15:33
The Professional Services Leadership Initiative #PSLI, held for the second year in a row at the R. H. Smith School of Business @SmithSchool, concluded last week. More than twenty marketing m… Read More
2015-02-25 15:57
Silos between marketing and sales continue to be a challenge for professional service and B2B companies. Marketers find it hard to make the case that integration will bring more than reputat… Read More
2015-01-23 14:26
Professional service marketers too often fall into a trap if they pursue the wrong types of ROI measurement. One ROI trap is measuring the wrong things like non-client “events” s… Read More
2015-01-21 20:50
Suzanne Lowe advises professional service marketers to use classic segmentation methods when introducing new initiatives to internal client-facing practitioners and/or business developers. L… Read More
Subscribe to Expertise Marketplace - Professional Service Firm
Get updates delivered right to your inbox!