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Voice Searches: a New Frontier for Content Marketing

Given how much easier it is to speak than to manually enter a Search request, it should be no surprise that, according to comScore, by 2020 Voice will be used for almost 50 percent of all search requests. 

As voice technology from Google, Apple’s Siri, and Amazon’s Echo continues to rapidly improve, semantic search is a hot trend that represents a large, untapped vector for marketers to engage with their audience.

How do you optimize content for voice search? Starting with how voice searches are changing SEO towards more natural language rather than keywords or phrases, Ingeborg van Beusekom at Digitalist walks through five steps to improve SEO for voice search:

  1. Select the questions that your target group will ask

  2. Use a voice search to ask the questions yourself

  3. Create content that answers the questions

  4. Work with structured data

  5. Increase your authority

Van Beusekom advises that:

Voice search is here to stay. This provides opportunities for marketing managers because this new reality is not yet common knowledge. So stop focusing entirely on keywords and rather have a thorough discussion with your smartphone.

For the full article, click on the link below. For more about building an SEO strategy for both voice and text, read SEO Survival Guide: 10 Tips For Content Marketing Success.

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Voice Searches: a New Frontier for Content Marketing


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