In the age of social media, it is even more important to understand the impact that stories can have on people.
You may have an excellent product or service but in order for people to appreciate it, you need to be able to tell a good Story to inspire them and move them towards buying from you.
People are already drowning in lots of information. Do you think that people can remember the facts that you put out?
If you really want to stand out from the crowd, get people to notice you and remember you, you got to be able to tell a good story.
Here are 5 more good reasons to convince you on the benefits of story telling for your business:
1) You Can Influence How People Interpret Facts
[Image Credits: leighellis.net]
The reality is that people do not accept facts as it is. Instead, they are highly selective and choose to only agree with the facts that are aligned with their current Stories. They reject every fact that contradicts the stories they have always believed in.
For example, let’s say I do not believe that anybody can become successful if they want to. I will have a whole range of stories to back up this belief of mine. So if you merely present me with facts such as “anybody can
become successful if they have clear goals and put in the work required” or “success is within reach for anyone”, I will be quick to reject those ideas by drawing on my own stories.
However, if instead of that, you tell me a story by describing how a day in your life used to be when you were younger, how you struggled to get by and told yourself that you would do what it takes to increase your income, set specific goals and managed to achieve success and then go on to describe a day in your life today – I would more likely be willing to listen further to what you have to say.
2) People’s Decisions Are Based More On Emotions Than Logic
[Image Credits: slworkshop.net]
Even if some people may not easily admit to this, but yes, most people make decisions based on emotions.
Then let me ask you, can you trigger emotions using mere facts? Will anybody feel moved, inspired, experience mental shifts etc by listening to facts?
You know the answer.
That’s why stories are more powerful when you want to help people make decisions.
In this information era, facts tend to overwhelm. What you need to do is tell a good story before presenting the facts so that people are more willing and open to listen to you.
3) Stories Transform You From One-dimensional To Three-dimensional
Entrepreneurs tend to assume that when people see us, they see us as whole beings. But that isn’t true.
Especially when someone is getting to know us for the first time and if we were quick to jump to the facts, that person would feel disconnected from us. If someone does not feel connected to us, do you think they will buy from us?
To turn ourselves from appearing one-dimensional to three-dimensional, all we have to do is share a story – maybe even a personal one.
When you do this, people will begin to feel that you are one of them with all of the feelings and experiences that they also face on a daily basis. Suddenly, there is this familiarity that is created and they warm up to you.
4) Stories Are More Realistic Than Facts
And we thought facts are more realistic, right? No.
Facts are just that – words on a paper, words in the air or words in someone’s mind.
On the other hand, a good story has a life of its own. There are sounds, imagery, and feelings etc – everything that makes it seem realistic.
When we tell a story, we are painting pictures in the minds of our prospects. They will be better able to “feel” us.
5) Stories Help You Give A “Demo” Of Your Intangible Product Or Idea
If you are dealing with services, or products that are not tangible, you will not be able to do a physical demonstration to help your prospects “see” what you mean.
So what is a better way to “demo”? Tell stories, of course.
For example, you can tell a descriptive and riveting story of how someone who used your service or product went from a life of misery to a life of empowerment and freedom.
This would help the prospect to better grasp the benefits that your service or product will bring to them and how their lives too can change as a result.
[This article is based on some ideas taken from Annette Simmons’ ‘The Story Factor’.]
Featured Image Credits: business2community.com
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