We all know that the toughest part of sales is hitting quota, but do you know the average percentage of salespeople that don’t hit their quota? That number is 40%! That strikes me as a… Read More
We are asked this customer reference program best practices question all the time. So much to do, so little time—and focus. While we have our opinions, and they always consider th… Read More
A new study reported by eMarketer confirmed that the influence of video on B2B buyers is no different than in the B2C space. We like to watch and be entertained by videos, and in particular… Read More
We recently completed a deployment of our customer reference management app, ReferenceEdge. This was for an important, long-standing client, and in partnership with Deloitte. This was a new… Read More
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