A Mars a day used to help you work, rest and play. In 2016, Mars became the bar to put some play in your day.
Now, Clemenger BBDO Melbourne has found a new way to remind people of a Mars Bar’s appeal, Enough Chocolate to Deal With Anything.
The new brand platform is the first time that Mars Bar has moved from its positioning as something that provides energy. Instead, the bar has become how Australians can find the confidence to To rise above anything that may come their way.
Like discovering that your mum is the model for your nude drawing class.
The World of Marketing Has Changed. Has the CMO? | Quadient https://t.co/mGRy3vzHRK pic.twitter.com/zprxpki8Z1
— Will Corry (@slievemore) August 11, 2018
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