A Coaching website needs SEO to tap into the vast market of Google search engine users.
People looking for coaching services of any kind are likely to begin on Google. If they find your website content in organic search results for the right search queries, your site will generate more traffic and conversions. Here is a checklist of the most important ways you can improve your site’s SEO.
Select the Right Keywords for Your Coaching Website
Optimizing site content for the right Keywords is probably the most important thing you can do for on-site SEO. Your target keywords must be relevant, have buying intent, and not be so competitive as to make it impossible for you to rank well.
High-volume, general keyword terms may look enticing, but are probably not a good option — too much competition. On the other hand, “long-tail keywords” such as “personal trainer for knee surgery rehab” may have less volume but a significantly higher conversion rate — and far less competition.
Create Service Pages for Your Primary Target Keywords
Something frequently overlooked in SEO is having specific service pages dedicated to your primary target keywords. Doing this may involve additional or significantly reworked content for your coaching website, but well worth the effort.
The idea is to make these service pages the ones that appear on Google in organic results for searches using the targeted keywords. If searchers see those pages, they will be far more relevant to their search than your home page, which makes them more likely to click through and then convert.
Make Your Target Service Pages Great Landing Pages
People sometimes forget that SEO is all about conversions, not traffic or rankings. When Google users click through to your service pages, this is not a victory — it counts as a victory only if they phone you or submit a website form to talk about hiring you.
With this in mind, make your service pages terrific landing pages, pages that lay out your value proposition, establish your credibility, present an enticing offer (such as $50 off the first session), clearly displaying your phone number and having (or linking to) an inquiry form that’s easy to fill out and privacy-friendly.
Write Content to Get Backlinks
So far, we’ve been discussing on-site SEO. Off-site SEO is another front, and is mainly concerned with acquiring links. Good “backlinks” are links from authoritative, relevant websites and blogs that point to your website — ideally the home page or your target service pages.
Backlinks are a vastly important ranking factor for Google. The more you have — as long as they are relevant and authoritative — the higher your pages will rank, all other things being equal.
A great way for a coaching website to acquire links is by you writing articles for other websites and blogs — articles that include a link back to your site in the text and/or the bio section. This is a common, legitimate practice in the worlds of SEO and blogging.
There are many, many types of blogs/websites that accept guest contributions in niches relevant to coaching. These niches include self-improvement, health and wellness, physical fitness, diet and nutrition, small business and entrepreneurship.
There is a ton of information online about how to develop a guest blogging campaign. It’s well worth investigating, because if you can get results here, your SEO will improve or even skyrocket.
About the Author:
Brad Shorr is Director of Content Strategy at Straight North, a Chicago SEO services agency focused on small and midsized businesses.
This post first appeared on Small Business Marketing Blog - Strategies That In, please read the originial post: here