2023-09-14 15:58
We use a four-step process for ourselves and every client we work with to create sales-focused content marketing. The four steps are:
Research and Discovery
Writing, Editing, and Wiref… Read More
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Small Business Marketing Blog - Strategies That In Blog
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Marketing tips, strategies, and ideas, to help you attract more customers and increase your sales. A Duct Tape Marketing Consultant blog.
2023-09-14 03:05
I’ve been delivering, marketing, and selling professional services for over 30 years.
As a CPA turned software developer turned marketing consultant, I’ve had the opportunity… Read More
2023-07-10 18:12
A newsletter is essential for consultants to build and maintain relationships with their audience.
W… Read More
2022-08-11 11:28
In an earlier post, I shared some ideas for creating a compelling lead magnet. The job of your lead magnet is to get members of your target audience to “raise their hand” –… Read More
2022-08-04 16:28
**Update**
The information below is from 2009 and is seriously outdated. I was going to delete this post, but since a lot of people still search for topic, I wanted to provide an update.
Twi… Read More
2021-06-06 05:00
After enduring all of the mandatory basic steps, you receive speak to facts and guidelines on techniques to talk with the potential -mail order star of the event. If at the end you an… Read More
2021-02-13 06:00
There are many ways that Russian females can be found online. It is not required that we have to use a going out with site meant for such contact because there are a lot of websites wedd… Read More
2021-02-11 06:00
The beautiful spouses of different cricket players can be seen in the stadiums also cheering their partners during their games. Thus, they have a significant social media following an… Read More
2020-12-05 06:00
With the elevating number of overseas wives flooding the Parts of asia like India, China and tiawan, Malaysia, Israel and Thailand, it is often intervals a tough job for the western guys… Read More
2020-11-30 21:34
What is email copywriting?
Email copywriting refers to crafting the words used in your subject lines and email body. It generally refers to the copy meant to persuade the reader to take t… Read More
2020-11-25 06:00
There are many advantages of getting information about how to get married to a Ukraine woman. This fact was made seen to western males by their Arab or Circummate women who have migrated… Read More
2020-11-20 06:00
Looking for the best Mexican dating websites? If you are to Mexico, you will know it is a fun place to always be. If you are a sole man or woman, you will see plenty of chance for dating… Read More
2020-09-25 05:00
A internet dating Slavic woman is among the hottest destinations for the standard men to fulfill diverse women. Approximately there are more than 20 , 000, 000 men through the Roma… Read More
2020-09-20 05:00
So you want to know methods to date Cookware girls via the internet? Well, I am able to help you with that. The truth is, when considering to meeting Asian women, you have a better po… Read More
2020-09-15 02:40
Have you heard of [email protected]?
It’s become my favorite productivity tool. I’m surprised by how much I like it.
Basically, it’s special music that re-arranges… Read More
2019-10-22 21:10
Whether you’re using landing pages to increase email opt-ins, get more people to register for your event, or increase conversions from your PPC advertising – you’ve probabl… Read More
2019-07-09 13:54
When you are trying to grow your referral network, you’ll get better results when you can be specific about who you would like to meet.
Note – I’ve written about this a… Read More
2019-07-01 17:03
Most business owners dream of having more Freedom of Time when they strike out on their own…
But for many, free time is quickly relegated to the “nice to have” or &ldqu&hell…Read More
2019-06-19 13:52
“Gentlemen, this is a football.”
That’s how Vince Lombardi started training camp in 1961.
He wasn’t talking to beginners. He was talking to 3 dozen professional… Read More
2019-06-11 15:37
It’s no secret…
Consultants and other service professionals love referrals. A recent study from the folks at ConsultingSuccess shows that over 55% of consultan… Read More
2019-06-06 14:54
Did you know that people used to go into banks?
And not just in the old-timey western movie days. People used to go inside even when things turned to color .
All kidding aside, most o… Read More
2019-05-23 14:12
Let me ask you a silly question…
If you were throwing a dinner party, you’d want people to show up, right?
But not just any people. Imagine if 50 strangers showed up &ndash&hell…Read More
2019-04-12 14:15
Hello Mr. Reader,
See that line above?
The one with your name in it? That’s one form of using personalization in email.
But it’s not the best one.
Personalizati… Read More
2019-04-05 14:11
The baseball season is upon us.
Crazy early this year, isn’t it?
And when it’s time to toss the ball around, it’s also time to toss around the stats.
B… Read More
2019-03-22 15:03
On a recent visit, my young nephew asked if I had any ice cream…
I had none to offer. Bad uncle!
So we hopped in the car and w… Read More
2019-03-14 16:24
I’m NOT a fan of elevator pitches.
Heresy coming from a marketing guy, right?
Yes, I know EVERYONE tells you you need an elevator… Read More
2019-03-07 17:57
It’s not hard to find marketing advice these days.
You can find advice:
in books at webinars on blogs at networking events in ma… Read More
2019-02-21 13:28
Above is excerpt from a recent Ignite Club call where we reviewed how to export your contact data (and other data) from LinkedIn.
One quick note – LinkedIn often chang… Read More
2018-05-10 12:05
Quick question – how many LinkedIn followers do you have?
Not connections. Followers.
I’m not asking because there is some magic number of followers you should want. I’m as… Read More
2018-04-24 11:00
A coaching website needs SEO to tap into the vast market of Google search engine users.
People looking for coaching services of any kind are l… Read More
2018-03-22 13:40
Have you ever thought about what makes one person more referable than another?
Are there things you can do to make you a more referable person?
Dan Sullivan of Strategic Coach thinks so… Read More
2018-02-22 11:30
This content from: Small Business Marketing Blog - Strategies That Increase Sales
LinkedIn Website Demographics helps you answer the question “Are you attracting the right types of pro… Read More
2018-01-22 16:24
Most marketing experts talk about the importance of identifying your ideal client. They often provide great tips for examining your client bas… Read More
2017-10-12 12:34
This content from: Small Business Marketing Blog - Strategies That Increase Sales
Online reviews continue to be an important part of your marketing mix. Online reviews not only influence you… Read More
2017-10-04 14:00
This content from: Small Business Marketing Blog - Strategies That Increase Sales
The consultants, trainers, and other professionals who experience consistent growth in their firms or solo p… Read More
2017-08-09 14:29
This content from: Small Business Marketing Blog - Strategies That Increase Sales
Once upon a time, LinkedIn would allow you to filter your first degree connections list of connections. Here… Read More
2017-06-08 13:16
This content from: Small Business Marketing Blog - Strategies That Increase Sales
88% of consumers say they use reviews on sites like Google and Yelp to determine the quality of a local busi… Read More
2017-04-13 13:16
This content from: Small Business Marketing Blog - Strategies That Increase Sales
How to measure success?
One of my marketing mentors recently spoke about how he measures success. I found wh… Read More
2017-03-30 13:45
This content from: Small Business Marketing Blog - Strategies That Increase Sales
Good marketing is all about relevancy.
“Getting the right message, to the right people, at the right t… Read More
2017-03-23 13:54
This content from: Small Business Marketing Blog - Strategies That Increase Sales
When it comes to lead generation, do you know how many leads you must generate in order to meet your goals?… Read More
2017-03-16 12:23
This content from: Small Business Marketing Blog - Strategies That Increase Sales
When it comes to leads, you’ve probably heard the expression “the money is in the follow up&rdqu&hell…Read More
2017-01-26 15:42
This content from: Small Business Marketing Blog - Strategies That Increase Sales
When you think about marketing, you think about generating new leads, right?
Generating new leads is an impo… Read More
2016-06-29 14:39
This content from: Small Business Marketing Blog - Strategies That Increase Sales
Does your team use a spreadsheet to manage your social media calendar?
If so, here is a challenge you may ha… Read More
2016-05-03 13:58
This content from: Small Business Marketing Blog - Strategies That Increase Sales
Keeping a “clean list” is an important part of email marketing. The email bounce report is one o… Read More
2016-03-03 16:12
This content from: Small Business Marketing Blog - Strategies That Increase Sales
You may have heard the news that Google is killing off side ads – the ads you are used to seeing in th… Read More
2015-10-21 16:39
This content from: Small Business Marketing Blog - Strategies That Increase Sales
I’m a big fan of business dashboards. Dashboards can help turn mounds of data into intelligent informa… Read More
2015-10-13 14:44
This content from: Small Business Marketing Blog - Strategies That Increase Sales
You’ve probably noticed by now that LinkedIn recently made some changes to your messaging inbox. Basic… Read More
2015-07-15 14:18
This content from: Small Business Marketing Blog - Strategies That Increase Sales
In the last post, we talked about business dashboards in general – what they are, why you want to use… Read More
2015-07-08 14:46
This content from: Small Business Marketing Blog - Strategies That Increase Sales
A business dashboard is tool used to track important data about your business.
A well designed dashboard pro… Read More
2015-06-17 18:55
This content from: Small Business Marketing Blog - Strategies That Increase Sales
As basic as it sounds, one of the keys to success with Customer Relationship Management (CRM) software &hell&hell…Read More
2015-06-01 16:53
This content from: Small Business Marketing Blog - Strategies That Increase Sales
As business owners and salespeople, we’re always interested in learning more about our current and pot… Read More
2015-05-27 15:28
This content from: Small Business Marketing Blog - Strategies That Increase Sales
One of the first questions that comes up in a marketing discussion is “how can I differentiate myself… Read More
2015-02-19 18:21
This content from: Small Business Marketing Blog - Strategies That Increase Sales
[note – LinkedIn is constantly updating their service. Please let me know if anything in this post app… Read More
2015-01-16 15:39
This content from: Small Business Marketing Blog - Strategies That Increase Sales
Earlier this month, I conducted a survey asking what topics related to marketing and sales you would like to… Read More
2014-10-09 18:15
This content from: Small Business Marketing Blog - Strategies That Increase Sales
Peanut butter and jelly. Cheese and crackers. Customer Relationship Management and Marketing Automation. Wha… Read More
2006-06-07 11:16
This content from: Small Business Marketing Blog - Strategies That Increase Sales
How quickly do you and your organization make decisions? Do you make them quickly, or does each decision se… Read More
2006-06-07 11:16
This content from: Small Business Marketing Blog - Strategies That Increase Sales
One of our major goals (if not the major goal) is to generate sales conversations. Depending on your busine… Read More
2006-06-07 11:16
This content from: Small Business Marketing Blog - Strategies That Increase Sales
Infusionsoft recently announced their new mobile app for the iPhone and Android. I was a little surprised a… Read More
2006-06-07 11:16
This content from: Small Business Marketing Blog - Strategies That Increase Sales
I recently ran across a helpful little app from the folks at Strategic Coach, called WinStreak. WinSt… Read More
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