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2009-12-13 05:08
Every year, hundreds of thousands of businesses are started with nothing more than a whim and a prayer and website. Most will fail. Some will muddle through, doing nothing particularly amazi… Read More
2009-12-06 17:31
Simon Edwards, Brand Manager at 3M, recently started a lively online discussion around this question: “What are the common attributes of iconic brands? He opened it up on Brand 3.0 &md&hell…Read More
2009-11-21 20:18
Sometimes the most powerful case studies fall into the “what NOT to do” category. Take, for instance, a new branding initiative from the Australian Ministry of Tourism. It’… Read More
2009-11-01 19:31
I’m appalled. A successful marketing guy asked me a question recently — a real no-brainer — which led me to believe he didn’t know the difference between strateg… Read More

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