2010-01-04 06:11
Magazine editors and TV journalists love year-end lists. And when it’s the end of a decade, there’s even more interest in rehashing the top 10 things in every category from celeb… Read More
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branding blog articles on Branding, branding tips, Advertising and Marketing Strategies.
2009-12-28 05:54
The Mt. Bachelor ski report for December 20th was delightfully promising: Ten inches of new snow, 18 degrees, calm winds. Not only that, the storm was clearing. Blue skies beckoned.
It was t… Read More
2009-12-21 20:28
I’m a big proponent of market research.
I’ve seen, first hand, how it can be integrated seamlessly into the operations of a rapidly-growing start-up. (They tracked customer satis… Read More
2009-12-13 05:08
Every year, hundreds of thousands of businesses are started with nothing more than a whim and a prayer and website. Most will fail. Some will muddle through, doing nothing particularly amazi… Read More
2009-12-06 17:31
Simon Edwards, Brand Manager at 3M, recently started a lively online discussion around this question: “What are the common attributes of iconic brands?
He opened it up on Brand 3.0 &md&hell…Read More
2009-11-30 06:17
You’ve heard of Black Friday… the mayhem-loving bargain hunter’s favorite day of the year. Well today’s “Cyber Monday.” The online equivalent.
The Wall… Read More
2009-11-21 20:18
Sometimes the most powerful case studies fall into the “what NOT to do” category. Take, for instance, a new branding initiative from the Australian Ministry of Tourism.
It’… Read More
2009-11-09 16:24
Eleven years ago, in The Cluetrain Manifesto, Christopher Locke wrote, “the internet has made it possible for genuine human voices to be heard again.”
What do you mean, again? Th… Read More
2009-11-01 19:31
I’m appalled. A successful marketing guy asked me a question recently — a real no-brainer — which led me to believe he didn’t know the difference between strateg… Read More
2009-10-26 04:27
Twenty five years ago I couldn’t imagine getting all my Christmas shopping done from the comfort of the man den. The idea of a world without malls was pure fantasy, right up there wit… Read More
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