2016-12-16 15:20
There are more than a few steps involved in the buying process. When you integrate creativity into this process, this can lead to amazing business opportunities.
Incorporating creativity in… Read More
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Paragon Press Shreveport Blog
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our thoughts on the world around us as it relates to printing, direct mail, graphic design, marketing, inbound marketing, seo, social media marketing, world/current events & more!
2016-12-09 16:07
Business lessons can be found everywhere we look in life. One of the best ways to learn is by simply looking at the world in a new way. Dogs look at the world differently than we do and oft… Read More
2016-12-06 19:51
When it comes to marketing success, the importance of a timely, relevant campaign cannot be overstated enough. You see this all the time with major brands – some big event is going on… Read More
2016-12-05 19:28
At its core, content marketing is the idea that by creating and distributing high-quality content that is relevant to your products, your services or your brand, you can more easily attract… Read More
2016-11-22 19:09
We often say that children look at the world through fresh eyes. Spending time with a child can give you a new perspective on life and how you view the world. While experience is an excelle… Read More
2016-11-15 15:33
At its core, brand continuity is the idea that all communication channels between your brand and your customers (live chat, email, phone calls, etc.) should all look and feel like they&rsqu&helli…Read More
2016-11-02 16:30
Does it ever seem as if you can’t move another step forward without your favorite drink in hand? Coffee fuels many a creative mind in any industry. Whether you are an early morning c… Read More
2016-10-18 22:24
Parents to teenagers and young adults know that there are some lessons that only living life can bring us. Life lessons learned through living life are valuable, and they are hard to teach… Read More
2016-10-14 20:04
As a sheer marketing platform, social media brings with it a host of advantages that can’t be ignored. According to one recent study, there will be 2.5 billion unique users worldwide… Read More
2016-10-11 18:21
In school and at work, we are often told to create goals and to strive to reach them. After all, achieving our goals is a measure of success and a method of how to pursue our dreams. Goals… Read More
2016-09-30 19:33
Marketing is becoming increasingly personalized with the technology available to create templates for customization. More companies are looking for ways to personalize schwag, brochures, an… Read More
2016-09-27 17:20
Entrepreneurs know that owning a small business takes dedication, passion, and hours of concentrated work. You may run into obstacles that test your business and your perseverance, obstacle… Read More
2016-09-13 17:33
From a certain perspective, employees have it relatively easy. They don’t have a choice regarding what type of work they’re doing or when they’re doing it. Productivity is… Read More
2016-08-26 13:55
The Art of Reflection in Business
Though you might not know the name Aaron Sorkin, you’re no doubt familiar with some of his work. He’s the brilliant writer behind some of the m… Read More
2016-08-23 19:44
Setting goals to drive revenues and profits is part of doing business. We all strive to be successful in business and in life. When we are young, we look for careers that will make us succe… Read More
2016-08-16 14:24
There is no question that people do not like change (https://hbr.org/2012/09/ten-reasons-people-resist-chang). Although some people can adjust more readily than others, it is inherent in ou… Read More
2016-08-09 17:00
Customer service is sometimes the part of the job that we dread due to the range of customer complaints that ensue. However, if we look at customer service as an opportunity, we can create… Read More
2016-08-05 14:45
Perhaps the most important thing to keep in mind when operating a business in today’s digital age is that EVERY interaction you have with a customer, regardless of how private you thi… Read More
2016-08-02 17:00
Nine-year-old Hilde Lysiak is the brains behind Orange Street News, which bills itself as the only newspaper dedicated to Selinsgrove, Pennsylvania. When she broke the story of a murder in… Read More
2016-07-26 21:04
How often do you dread coming to work in the morning? Even for business owners who love what they do, sometimes getting out of bed and coming to work can be a chore. Putting a priority on d… Read More
2016-07-22 14:12
Entrepreneurs are a different lot. It takes a certain type of person to hang out there on the edge and take calculated (and sometimes not so calculated) risks. The rush of adrenaline… Read More
2016-07-12 16:22
Any marketer worth anything will tell you that the key to increasing sales is to use A/B testing to determine which sales tactic is more successful than another. If you’re not familia… Read More
2016-07-05 16:15
Let’s face it – we all have our quirks. Part of working with others is the opportunity to develop collaborative working relationships. Other people’s habits and behav… Read More
2016-06-28 21:15
Many people work their entire lives to achieve a leadership role within an organization. They’ve put in their time, tirelessly working their way up through the ranks and then, it fina… Read More
2016-06-21 15:51
Make no mistake: the data revolution is upon us and has, perhaps, affected no industry more than the wonderful world of marketing. Your average marketer now has access to huge volumes of in… Read More
2016-06-17 18:58
Many business leaders are still operating under the mistaken impression that the key ingredient to managing employees involves learning how to delegate responsibility. So long as you tell t… Read More
2016-06-16 22:56
Business owners tend to spend a lot of time searching the magic oracle (a.k.a. the internet) for answers to business growth questions. How do I get new customers? How do I get existin… Read More
2016-06-07 14:26
One of the most important things to do BEFORE you start assembling a team to work on a particular project for your business is to gain a better understanding of your options. In particula… Read More
2016-06-01 02:26
Digital marketing, it’s pretty simple, right? Draft up 500+ words of amazingly educational and entertaining content, upload it onto your blog, maybe sprinkle on a little SEO magic and… Read More
2016-05-25 19:37
Online reviews can make or break a business. More and more often, customers are turning to sites like Yelp, Google, and Facebook to get an unbiased view of every business they use.
Ne… Read More
2016-05-20 15:39
When you first started your company, you likely had some vision of what the customer experience would look like. Depending on your market, it could have looked something like the high… Read More
2016-05-17 14:54
It’s ironic, really. The lists that we struggle to be removed from are also the same lists our companies strive to obtain. The truth is, for many businesses, targeted mailing lists ar… Read More
2016-05-10 17:19
When many people reach a career milestone – be it getting a job with that great new company or even starting their own business – they often leave the concept of education behin… Read More
2016-05-09 20:22
As a business leader, one of the core requirements of your job is to make sure that you’re bringing out the absolute best in your team at all times. Every employee working under you n… Read More
2016-05-03 15:30
Whether you’ve been in business for 40 years, or you are a startup waiting for the perfect time to enter the marketplace, you want to know how to succeed in the fast-paced world of ca… Read More
2016-04-29 14:15
If you had a tough time during the Great Recession of the last few years, you are in the same boat with many, including the United States Postal Service. With computers, e-mail, and the ris… Read More
2016-04-22 20:20
Starting in 2011, Google has made a series of regular updates to its search algorithm to determine exactly how sites appear in a results page for a particular string. Gone are the days wher… Read More
2016-04-19 15:14
With the existing and ever-remerging social media outlets available to us, the confusion as to how to use them can sometimes make us wish for the days when only local newspaper ads and the… Read More
2016-04-15 17:47
Do you ever wonder how some people just seem to rock at getting things accomplished, while others seem to dream big but never really get anywhere? It’s not luck and it’s no acci… Read More
2016-03-29 16:46
One of the primary objectives of any marketing campaign you run has nothing to do with selling your product or service. While these will always be important, equally necessary is your abili… Read More
2016-03-22 18:44
Every entrepreneur, and I do mean every, has had a taste of failure at one time or another. The slam-dunk business idea that landed flat. The star product that fizzled out. It h… Read More
2016-03-18 18:19
Too many marketers look at the content they’re creating as “one and done.” You spend a huge amount of money designing the right print mailer, send it to all of the relevan… Read More
2016-03-15 15:39
A few months ago, Mark Zuckerberg treated his staff to a movie night. The film…Pixar’s Inside Out. The Facebook staff watched in confused amazement wondering who th… Read More
2016-03-14 16:11
“The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity.” – Timothy Ferriss
At the end of each day, do… Read More
2016-03-08 21:34
All of your print marketing materials should be designed to evoke an emotional response. Most of the time when you’re marketing a product or service, your goal is to convince people t… Read More
2016-03-03 16:08
Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social… Read More
2016-03-01 17:05
As a marketer, a huge amount of your time is spent crafting the perfect message to really grab hold of the attention of your target audience in a way that they will be unable to break away… Read More
2016-02-23 17:19
Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products. Who knew that in 2016, the printed word would be… Read More
2016-02-19 20:03
If you are already heavily into online marketing analytics, this may rapidly become one of your more valuable marketing analysis tools. If you are a newbie to marketing analysis and are not… Read More
2016-02-16 15:07
Entrepreneur and author Matthew Paulson has characterized entrepreneurship as an endurance sport. It is true that sometimes if you see you are on the wrong track, the best course of action… Read More
2016-02-12 14:42
As a marketing professional, one of the core qualities that drives success in nearly everything that you do ultimately comes down to creativity. The employees that you’ve hired have t… Read More
2016-02-09 15:58
In the world of business, one of the most powerful assets that you have is the deep, emotional, and very real connection that you’re capable of making with the people around you. It d… Read More
2016-02-05 20:36
Any kind of marketing in an economy that is still sluggishly recovering is not easy. But if you think marketing a profitable business is tough, imagine how hard it is for a non-profit that… Read More
2016-02-03 00:14
Do you ever wonder why so many fast food restaurants use red in their logos? Or why so many hospitals and healthcare organizations use the color blue in their logos? This phenomenon is hard… Read More
2016-01-29 22:00
In today’s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of… Read More
2016-01-25 21:05
Kids and cats seem to have this well figured out. We’ve all seen or experienced first-hand the joy that kids and cats take in taking an “ordinary box” and making that prod… Read More
2016-01-12 19:53
Doing business involves a product or service and a buyer and seller. In large part, it also involves the formation of relationships. The fact that some of them are quite temporary does not… Read More
2016-01-08 18:32
We now live in an era where the vast majority of our personal and professional lives are playing out on the Internet. This is particularly true in terms of business, where cloud-based colla… Read More
2016-01-05 15:10
Depending on whom you are selling to, and how, the nature of the sales process has changed since the birth and incredible growth of the Internet. However, with all of the changes in… Read More
2015-12-29 17:38
In some ways, the most important goal of any piece of print marketing isn’t merely to act as an educational tool for your target audience. While conveying the message of what your pro… Read More
2015-12-22 14:46
When it comes to the marketing materials that you’re putting out into the world, there is nothing more important than the factor at the heart of it all: your message. Ultimately, the… Read More
2015-12-15 15:30
Certainly, a strong sense of individualism is a valuable asset to possess. Free market capitalism is based in large part on the ability to be both clever enough and individualistic enough t… Read More
2015-12-04 16:09
We tend to talk a great deal about all of the things that you should do in your print marketing campaign for maximum effectiveness. You always want to make sure that your message is clear a… Read More
2015-12-02 22:38
Ideas that turn the conversation on its head producing an altered perception are clearly among the most interesting. Nobel Prize winning playwright George Bernard Shaw perhaps related this… Read More
2015-11-24 18:13
Never Give Up
One of the more important characteristics of a successful business is resilience. Without resilience, a business that suffers any setback is far more vulnerable to hardship or… Read More
2006-06-07 11:16
If you’ve ever eaten at a fast-food restaurant, surely you’ve been asked, “Would you like fries with that?” or “Would you like to supersize your meal?” Cr… Read More
2006-06-07 11:16
Experts say it costs five times more to attract a new customer than to retain an existing one. Consequently, customer retention is critical to the success of your business. Here are a few ti… Read More
2006-06-07 11:16
Baseball legend Babe Ruth once said, “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t… Read More
2006-06-07 11:16
Some truths are timeless. Here are six from the Roman statesman Cicero. He called these “The Six Mistakes of Man,” and though written more than 2000 years ago, each is still appl… Read More
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